Entrepreneurships as foresight: a complex social network perspective on organisational foresight [In special issue: Organisational Foresight, Organisational Foresight]

Fuller, Ted and Warren, Lorraine (2006) Entrepreneurships as foresight: a complex social network perspective on organisational foresight [In special issue: Organisational Foresight, Organisational Foresight]. Futures, 38 (8), 956-971. (doi:10.1016/j.futures.2005.12.016).

Abstract

This paper addresses the relationship between foresight and entrepreneurship. It characterises the foresight inherent in entrepreneurial activity as situated within particular discourses, or communities of practice (CoPs) in a range of structures. The argument is based on the use of complexity theory (CT) to provide insight into the dynamics of entrepreneurial activity. Complexity theories of entrepreneurship are grounded in empirical studies of entrepreneurial action. A multilevel model (MM) characterising emergent structures within the entrepreneurial domain is presented as an extension of existing CT, with entrepreneurship characterised as the practice of foresight relating to that structure. The model is grounded in two case studies of entrepreneurial ventures in high velocity business environments, airline services, and sound system accessories. An empirical model—EROS—Experiments, Reflexivity, Organising Domains, and Sensitivity—is developed to reflect entrepreneurial processes at the level of the individual, the firm, and inter-firm connections—and the interactions between them. The notion of the CoP is used to deepen the analyses, examining how the layers of the MM are constituted through the foresight inherent in entrepreneurial activity over time. As well as presenting a coherent theoretical understanding of the entrepreneurial landscape, there are practical implications for policy-makers and educators wishing to improve entrepreneurial foresight.

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