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Images of entrepreneurship: still searching for the hero?

Images of entrepreneurship: still searching for the hero?
Images of entrepreneurship: still searching for the hero?
This paper explores how undergraduate students make sense of the mixed array of images they encounter in the educational process. If courses are aimed at encouraging undergraduates to 'become more entrepreneurial' it is useful to know how participating students perceive the confusing array of images, activities and identities prevalent in the university setting and how this is influenced by the entrepreneurship discourse overall. Through a social constructionist stance, this paper reports how a group of 93 undergraduates made sense of 'entrepreneurship' during their progress through a final-year optional course module focused on new venture creation. Theoretically, the paper adds to the literature on entrepreneurial stereotypes; practically, the insights gained can be fed back into the classroom to challenge perceptions and illuminate career aspirations.
entrepreneurship education, undergraduate, images of entrepreneurship, role metaphors, identity, stereotypes
1465-7503
221-229
Warren, Lorraine
1ec8193d-f90f-48f6-9205-041dcf89121d
Warren, Lorraine
1ec8193d-f90f-48f6-9205-041dcf89121d

Warren, Lorraine (2005) Images of entrepreneurship: still searching for the hero? The International Journal of Entrepreneurship and Innovation, 6 (4), 221-229.

Record type: Article

Abstract

This paper explores how undergraduate students make sense of the mixed array of images they encounter in the educational process. If courses are aimed at encouraging undergraduates to 'become more entrepreneurial' it is useful to know how participating students perceive the confusing array of images, activities and identities prevalent in the university setting and how this is influenced by the entrepreneurship discourse overall. Through a social constructionist stance, this paper reports how a group of 93 undergraduates made sense of 'entrepreneurship' during their progress through a final-year optional course module focused on new venture creation. Theoretically, the paper adds to the literature on entrepreneurial stereotypes; practically, the insights gained can be fed back into the classroom to challenge perceptions and illuminate career aspirations.

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More information

Published date: November 2005
Keywords: entrepreneurship education, undergraduate, images of entrepreneurship, role metaphors, identity, stereotypes

Identifiers

Local EPrints ID: 37045
URI: http://eprints.soton.ac.uk/id/eprint/37045
ISSN: 1465-7503
PURE UUID: 196bbbd1-0282-4d9f-a709-beb0f89eb92d

Catalogue record

Date deposited: 22 May 2006
Last modified: 23 Jul 2020 16:38

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Contributors

Author: Lorraine Warren

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