Liu, Gordon, Chaney, Isabella and Ko, Wai Wai (2009) An analysis of cause-related marketing implementation strategies: perceptions from both the for-profit and non-profit sectors. Academy of Marketing Annual Conference: Putting Marketing in its Place, , Leeds, United Kingdom. 07 - 09 Jul 2009.
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Conference or Workshop Item
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e-pub ahead of print date: July 2009
Venue - Dates:
Academy of Marketing Annual Conference: Putting Marketing in its Place, , Leeds, United Kingdom, 2009-07-07 - 2009-07-09
Organisations:
Southampton Business School
Identifiers
Local EPrints ID: 370498
URI: http://eprints.soton.ac.uk/id/eprint/370498
PURE UUID: 9ceb5880-b257-4655-affa-646a3947f796
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Date deposited: 30 Oct 2014 11:36
Last modified: 11 Dec 2021 05:23
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Contributors
Author:
Gordon Liu
Author:
Isabella Chaney
Author:
Wai Wai Ko
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