Liu, Gordon, Liston-Heyes, Catherine and Ko, Wai Wai (2009) Cause-related marketing, social alliances and voluntary employee activities: a resource-based perspective. Academy of Marketing Annual Conference: Putting Marketing in its Place, , Leeds, United Kingdom. 07 - 09 Jul 2009.
Record type:
Conference or Workshop Item
(Paper)
This record has no associated files available for download.
More information
Published date: July 2009
Venue - Dates:
Academy of Marketing Annual Conference: Putting Marketing in its Place, , Leeds, United Kingdom, 2009-07-07 - 2009-07-09
Organisations:
Southampton Business School
Identifiers
Local EPrints ID: 370499
URI: http://eprints.soton.ac.uk/id/eprint/370499
PURE UUID: 70ccebf8-ecf5-4ff6-893c-366ed1aa5dab
Catalogue record
Date deposited: 30 Oct 2014 12:04
Last modified: 11 Dec 2021 05:23
Export record
Contributors
Author:
Gordon Liu
Author:
Catherine Liston-Heyes
Author:
Wai Wai Ko
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.