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Cause-related marketing, social alliances and voluntary employee activities: a resource-based perspective

Cause-related marketing, social alliances and voluntary employee activities: a resource-based perspective
Cause-related marketing, social alliances and voluntary employee activities: a resource-based perspective
Liu, Gordon
007f9930-f197-4b10-88a6-f20102249711
Liston-Heyes, Catherine
288aa828-1e65-4f9e-ba67-ff3a05668afe
Ko, Wai Wai
b6862b69-bb89-4c9b-adee-847727150b31
Liu, Gordon
007f9930-f197-4b10-88a6-f20102249711
Liston-Heyes, Catherine
288aa828-1e65-4f9e-ba67-ff3a05668afe
Ko, Wai Wai
b6862b69-bb89-4c9b-adee-847727150b31

Liu, Gordon, Liston-Heyes, Catherine and Ko, Wai Wai (2009) Cause-related marketing, social alliances and voluntary employee activities: a resource-based perspective. Academy of Marketing Annual Conference: Putting Marketing in its Place, , Leeds, United Kingdom. 07 - 09 Jul 2009.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: July 2009
Venue - Dates: Academy of Marketing Annual Conference: Putting Marketing in its Place, , Leeds, United Kingdom, 2009-07-07 - 2009-07-09
Organisations: Southampton Business School

Identifiers

Local EPrints ID: 370499
URI: http://eprints.soton.ac.uk/id/eprint/370499
PURE UUID: 70ccebf8-ecf5-4ff6-893c-366ed1aa5dab
ORCID for Wai Wai Ko: ORCID iD orcid.org/0000-0002-6637-6591

Catalogue record

Date deposited: 30 Oct 2014 12:04
Last modified: 11 Dec 2021 05:23

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Contributors

Author: Gordon Liu
Author: Catherine Liston-Heyes
Author: Wai Wai Ko ORCID iD

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