Liu, Gordon, Chapleo, Chris, Ko, Wai Wai and Ngugi, Isaac (2013) A deeper exploration of the relationship between brand orientation and organizational performance. Academy of Marketing Annual Conference, Cardiff, United Kingdom.
Record type:
Conference or Workshop Item
(Paper)
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Published date: 2013
Venue - Dates:
Academy of Marketing Annual Conference, Cardiff, United Kingdom, 2013-01-01
Organisations:
Southampton Business School
Identifiers
Local EPrints ID: 370503
URI: http://eprints.soton.ac.uk/id/eprint/370503
PURE UUID: 6694695d-5e40-4b05-ac85-0a7c95d35a94
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Date deposited: 30 Oct 2014 12:39
Last modified: 11 Dec 2021 05:23
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Contributors
Author:
Gordon Liu
Author:
Chris Chapleo
Author:
Wai Wai Ko
Author:
Isaac Ngugi
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