Enhancing supply chain collaboration for small and medium size enterprises through brand orientation behavior: integration of the relational view, transaction cost economics, strategic network, and signaling theory perspectives
Enhancing supply chain collaboration for small and medium size enterprises through brand orientation behavior: integration of the relational view, transaction cost economics, strategic network, and signaling theory perspectives
Ko, Wai Wai
b6862b69-bb89-4c9b-adee-847727150b31
Ngugi, Isaac
309a3701-61f1-4701-9500-8155ea52ecd5
Liu, Gordon
007f9930-f197-4b10-88a6-f20102249711
Chapleo, Chris
ca0f511f-34a7-4f81-bfa3-1922ee99b67d
2013
Ko, Wai Wai
b6862b69-bb89-4c9b-adee-847727150b31
Ngugi, Isaac
309a3701-61f1-4701-9500-8155ea52ecd5
Liu, Gordon
007f9930-f197-4b10-88a6-f20102249711
Chapleo, Chris
ca0f511f-34a7-4f81-bfa3-1922ee99b67d
Ko, Wai Wai, Ngugi, Isaac, Liu, Gordon and Chapleo, Chris
(2013)
Enhancing supply chain collaboration for small and medium size enterprises through brand orientation behavior: integration of the relational view, transaction cost economics, strategic network, and signaling theory perspectives.
Academy of Marketing Annual Conference, Cardiff, United Kingdom.
Record type:
Conference or Workshop Item
(Paper)
This record has no associated files available for download.
More information
Published date: 2013
Venue - Dates:
Academy of Marketing Annual Conference, Cardiff, United Kingdom, 2013-01-01
Organisations:
Southampton Business School
Identifiers
Local EPrints ID: 370504
URI: http://eprints.soton.ac.uk/id/eprint/370504
PURE UUID: efa4740b-07b2-4260-8b54-f470d170c1ea
Catalogue record
Date deposited: 30 Oct 2014 12:48
Last modified: 11 Dec 2021 05:23
Export record
Contributors
Author:
Wai Wai Ko
Author:
Isaac Ngugi
Author:
Gordon Liu
Author:
Chris Chapleo
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics