Can you model growth of trust? A study of the sustainability of a rural community health centre in North India
Can you model growth of trust? A study of the sustainability of a rural community health centre in North India
Trust in the service provided by any health facility is of vital importance to its sustainability, whether it is a community clinic in a rural area of a developing country or an international telemedicine service. Community health centres can be used as a means of delivering highly accessible, low-cost health service in the developing world. A major strategic issue for planners of such centres is the expected level of uptake of services throughout a region and its effect on sustainability of any facility. In this study of a clinic in rural north India, Monte Carlo simulation is used in modelling the spatio-temporal spread of usage of the service. Trust in the provider is built both through word-of-mouth contacts and previous development activities: our study contributes to the literature with a practical application of trust modelling.
170-181
Smith, Honora
1eaef6a6-4b9c-4997-9163-137b956c06b5
Harper, P.R.
e9853fed-d08b-4041-8d1e-c170fb1949f7
9 January 2015
Smith, Honora
1eaef6a6-4b9c-4997-9163-137b956c06b5
Harper, P.R.
e9853fed-d08b-4041-8d1e-c170fb1949f7
Smith, Honora and Harper, P.R.
(2015)
Can you model growth of trust? A study of the sustainability of a rural community health centre in North India.
Journal of Simulation, 9 (2), .
(doi:10.1057/jos.2014.31).
Abstract
Trust in the service provided by any health facility is of vital importance to its sustainability, whether it is a community clinic in a rural area of a developing country or an international telemedicine service. Community health centres can be used as a means of delivering highly accessible, low-cost health service in the developing world. A major strategic issue for planners of such centres is the expected level of uptake of services throughout a region and its effect on sustainability of any facility. In this study of a clinic in rural north India, Monte Carlo simulation is used in modelling the spatio-temporal spread of usage of the service. Trust in the provider is built both through word-of-mouth contacts and previous development activities: our study contributes to the literature with a practical application of trust modelling.
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Smith_Harper_v3.pdf
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Accepted/In Press date: 23 October 2014
Published date: 9 January 2015
Organisations:
Faculty of Business, Law and Art, Operational Research
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Local EPrints ID: 370680
URI: http://eprints.soton.ac.uk/id/eprint/370680
ISSN: 1747-7778
PURE UUID: 009f53f9-d4c8-4c4e-af11-1daf4251740f
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Date deposited: 03 Nov 2014 16:57
Last modified: 15 Mar 2024 03:23
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Author:
P.R. Harper
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