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Can you model growth of trust? A study of the sustainability of a rural community health centre in North India

Can you model growth of trust? A study of the sustainability of a rural community health centre in North India
Can you model growth of trust? A study of the sustainability of a rural community health centre in North India
Trust in the service provided by any health facility is of vital importance to its sustainability, whether it is a community clinic in a rural area of a developing country or an international telemedicine service. Community health centres can be used as a means of delivering highly accessible, low-cost health service in the developing world. A major strategic issue for planners of such centres is the expected level of uptake of services throughout a region and its effect on sustainability of any facility. In this study of a clinic in rural north India, Monte Carlo simulation is used in modelling the spatio-temporal spread of usage of the service. Trust in the provider is built both through word-of-mouth contacts and previous development activities: our study contributes to the literature with a practical application of trust modelling.
1747-7778
170-181
Smith, Honora
1eaef6a6-4b9c-4997-9163-137b956c06b5
Harper, P.R.
e9853fed-d08b-4041-8d1e-c170fb1949f7
Smith, Honora
1eaef6a6-4b9c-4997-9163-137b956c06b5
Harper, P.R.
e9853fed-d08b-4041-8d1e-c170fb1949f7

Smith, Honora and Harper, P.R. (2015) Can you model growth of trust? A study of the sustainability of a rural community health centre in North India. Journal of Simulation, 9 (2), 170-181. (doi:10.1057/jos.2014.31).

Record type: Article

Abstract

Trust in the service provided by any health facility is of vital importance to its sustainability, whether it is a community clinic in a rural area of a developing country or an international telemedicine service. Community health centres can be used as a means of delivering highly accessible, low-cost health service in the developing world. A major strategic issue for planners of such centres is the expected level of uptake of services throughout a region and its effect on sustainability of any facility. In this study of a clinic in rural north India, Monte Carlo simulation is used in modelling the spatio-temporal spread of usage of the service. Trust in the provider is built both through word-of-mouth contacts and previous development activities: our study contributes to the literature with a practical application of trust modelling.

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Accepted/In Press date: 23 October 2014
Published date: 9 January 2015
Organisations: Faculty of Business, Law and Art, Operational Research

Identifiers

Local EPrints ID: 370680
URI: http://eprints.soton.ac.uk/id/eprint/370680
ISSN: 1747-7778
PURE UUID: 009f53f9-d4c8-4c4e-af11-1daf4251740f
ORCID for Honora Smith: ORCID iD orcid.org/0000-0002-4974-3011

Catalogue record

Date deposited: 03 Nov 2014 16:57
Last modified: 15 Mar 2024 03:23

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Contributors

Author: Honora Smith ORCID iD
Author: P.R. Harper

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