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Marketing Research: an applied approach: 3rd European Edition

Record type: Book

Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of users of marketing research. It reflects the current trends in international marketing, ethics and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring Sports Marketing Surveys and other marketing research organizations.

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Citation

Malhotra, Naresh and Birks, David (2007) Marketing Research: an applied approach: 3rd European Edition, Harlow, UK, Pearson Education, 835pp.

More information

Published date: January 2007

Identifiers

Local EPrints ID: 37070
URI: http://eprints.soton.ac.uk/id/eprint/37070
ISBN: 9780273706892
PURE UUID: 03b98ec5-e9c5-4092-8a7f-39b015af0ecb

Catalogue record

Date deposited: 23 May 2006
Last modified: 17 Jul 2017 15:43

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Contributors

Author: Naresh Malhotra
Author: David Birks

University divisions


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