Malhotra, Naresh and Birks, David
Marketing Research: an applied approach: 3rd European Edition,
Harlow, UK, Pearson Education, 835pp.
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Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of users of marketing research. It reflects the current trends in international marketing, ethics and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring Sports Marketing Surveys and other marketing research organizations.
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