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Marketing Research: an applied approach: 3rd European Edition

Malhotra, Naresh and Birks, David (2007) Marketing Research: an applied approach: 3rd European Edition, Harlow, UK, Pearson Education, 835pp.

Record type: Book


Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of users of marketing research. It reflects the current trends in international marketing, ethics and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring Sports Marketing Surveys and other marketing research organizations.

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Published date: January 2007


Local EPrints ID: 37070
ISBN: 9780273706892
PURE UUID: 03b98ec5-e9c5-4092-8a7f-39b015af0ecb

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Date deposited: 23 May 2006
Last modified: 17 Jul 2017 15:43

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Author: Naresh Malhotra
Author: David Birks

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