Marketing Research: an applied approach: 3rd European Edition


Malhotra, Naresh and Birks, David (2007) Marketing Research: an applied approach: 3rd European Edition, Harlow, UK, Pearson Education, 835pp.

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Description/Abstract

Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of users of marketing research. It reflects the current trends in international marketing, ethics and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring Sports Marketing Surveys and other marketing research organizations.

Item Type: Book
ISBNs: 9780273706892 (print)
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ePrint ID: 37070
Date :
Date Event
January 2007Published
Date Deposited: 23 May 2006
Last Modified: 16 Apr 2017 22:04
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/37070

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