The Bayesian evidence framework for database marketing modelling using both RFM and Non-RFM predictors

Viaene, S., Baesens, B., Van den Poel, D., Vanthienen, J. and Dedene, G. (2001) The Bayesian evidence framework for database marketing modelling using both RFM and Non-RFM predictors. Callaos, Nagib, Nunes de Silva, Ivan and Molero, Jorge (eds.) In Proceedings of the Fifth World Multi-Conference on Systemics, Cybernetics and Informatics (SCI'2001). International Institute of Informatics and Systemics..

Record type: Conference or Workshop Item (Paper)

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Published date: 2001

Venue - Dates: Fifth World Multi-Conference on Systemics, Cybernetics and Informatics (SCI'2001), Orlando, Florida, 2001-07-21 - 2001-07-24

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Local EPrints ID: 37171

URI: http://eprints.soton.ac.uk/id/eprint/37171

ISBN: 9800775412

PURE UUID: ca696299-e915-4444-8aa5-03213e36741d

ORCID for B. Baesens:

orcid.org/0000-0002-5831-5668

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Date deposited: 30 May 2006

Last modified: 12 Dec 2021 03:27

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Contributors

Author: S. Viaene

Author: B. Baesens

Author: D. Van den Poel

Author: J. Vanthienen

Author: G. Dedene

Editor: Nagib Callaos

Editor: Ivan Nunes de Silva

Editor: Jorge Molero

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