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The Bayesian evidence framework for database marketing modelling using both RFM and Non-RFM predictors

The Bayesian evidence framework for database marketing modelling using both RFM and Non-RFM predictors
The Bayesian evidence framework for database marketing modelling using both RFM and Non-RFM predictors
9800775412
International Institute of Informatics and Systemics
Viaene, S.
68e01ebc-8a4d-4460-86bf-18711fcee8d6
Baesens, B.
f7c6496b-aa7f-4026-8616-ca61d9e216f0
Van den Poel, D.
956e522c-3a91-4885-ac2d-4eee48b27353
Vanthienen, J.
808131f1-b77b-4dee-bdda-90a94124c999
Dedene, G.
8afb894b-10b1-48d9-8751-4fab7a71b8ca
Callaos, Nagib
Nunes de Silva, Ivan
Molero, Jorge
Viaene, S.
68e01ebc-8a4d-4460-86bf-18711fcee8d6
Baesens, B.
f7c6496b-aa7f-4026-8616-ca61d9e216f0
Van den Poel, D.
956e522c-3a91-4885-ac2d-4eee48b27353
Vanthienen, J.
808131f1-b77b-4dee-bdda-90a94124c999
Dedene, G.
8afb894b-10b1-48d9-8751-4fab7a71b8ca
Callaos, Nagib
Nunes de Silva, Ivan
Molero, Jorge

Viaene, S., Baesens, B., Van den Poel, D., Vanthienen, J. and Dedene, G. (2001) The Bayesian evidence framework for database marketing modelling using both RFM and Non-RFM predictors. Callaos, Nagib, Nunes de Silva, Ivan and Molero, Jorge (eds.) In Proceedings of the Fifth World Multi-Conference on Systemics, Cybernetics and Informatics (SCI'2001). International Institute of Informatics and Systemics..

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2001
Venue - Dates: Fifth World Multi-Conference on Systemics, Cybernetics and Informatics (SCI'2001), Orlando, Florida, 2001-07-21 - 2001-07-24

Identifiers

Local EPrints ID: 37171
URI: http://eprints.soton.ac.uk/id/eprint/37171
ISBN: 9800775412
PURE UUID: ca696299-e915-4444-8aa5-03213e36741d
ORCID for B. Baesens: ORCID iD orcid.org/0000-0002-5831-5668

Catalogue record

Date deposited: 30 May 2006
Last modified: 12 Dec 2021 03:27

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Contributors

Author: S. Viaene
Author: B. Baesens ORCID iD
Author: D. Van den Poel
Author: J. Vanthienen
Author: G. Dedene
Editor: Nagib Callaos
Editor: Ivan Nunes de Silva
Editor: Jorge Molero

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