Collaborating for customisation: a resource-based perspective
Collaborating for customisation: a resource-based perspective
Mass customisation denotes the ability to provide customised products and services at a comparable price and speed of equivalent standard offerings. Management literature has suggested that the advent of mass customisation compels firms towards greater collaboration in the supply chain (Berman, 2002; Feitzinger and Lee, 1997; Da Silveira et al., 2001). However, evidence supporting this proposition remains anecdotal. This study seeks to develop and test a model that addresses the question: what are the benefits of buyer–supplier collaboration within the context of mass customisation? The study indicates that buyer–supplier collaboration may have significant effects on the focal firm's flexibility, responsiveness and modularisation capabilities, three capabilities shown to be critical to mass customisation. The results provide empirical support for the original proposition and have important implications for 'mass customised' supply chains.
buyer–supplier collaboration, empirical research, flexibility, mass customisation, modularisation, resource-based view, responsiveness, supply chain cooperation, supply chain management, SCM, buyer–supplier relationship
8-25
Squire, Brian
58c04b07-3bf5-45cc-84c8-edddf4f4ecf9
Brown, Steve
223fc552-5505-4271-8ec8-5c91d14cdf9c
Cousins, Paul D.
9198177a-860a-4056-bc29-e2fbce3ad934
2006
Squire, Brian
58c04b07-3bf5-45cc-84c8-edddf4f4ecf9
Brown, Steve
223fc552-5505-4271-8ec8-5c91d14cdf9c
Cousins, Paul D.
9198177a-860a-4056-bc29-e2fbce3ad934
Squire, Brian, Brown, Steve and Cousins, Paul D.
(2006)
Collaborating for customisation: a resource-based perspective.
International Journal of Productivity and Quality Management, 1 (1), .
Abstract
Mass customisation denotes the ability to provide customised products and services at a comparable price and speed of equivalent standard offerings. Management literature has suggested that the advent of mass customisation compels firms towards greater collaboration in the supply chain (Berman, 2002; Feitzinger and Lee, 1997; Da Silveira et al., 2001). However, evidence supporting this proposition remains anecdotal. This study seeks to develop and test a model that addresses the question: what are the benefits of buyer–supplier collaboration within the context of mass customisation? The study indicates that buyer–supplier collaboration may have significant effects on the focal firm's flexibility, responsiveness and modularisation capabilities, three capabilities shown to be critical to mass customisation. The results provide empirical support for the original proposition and have important implications for 'mass customised' supply chains.
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Published date: 2006
Keywords:
buyer–supplier collaboration, empirical research, flexibility, mass customisation, modularisation, resource-based view, responsiveness, supply chain cooperation, supply chain management, SCM, buyer–supplier relationship
Identifiers
Local EPrints ID: 37184
URI: http://eprints.soton.ac.uk/id/eprint/37184
ISSN: 1746-6474
PURE UUID: 99533ddc-67c3-436b-bfef-a6a1d74f20f8
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Date deposited: 23 May 2006
Last modified: 08 Jan 2022 01:06
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Contributors
Author:
Brian Squire
Author:
Steve Brown
Author:
Paul D. Cousins
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