Squire, Brian, Readman, Jeff, Bessant, John and Brown, Steve (2004) Customer channels to signal responsive strategies: the example of product customisation. 11th International Product Development Management Conference, Dublin, Ireland. 19 - 21 Jun 2004.
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Conference or Workshop Item
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Published date: 2004
Venue - Dates:
11th International Product Development Management Conference, Dublin, Ireland, 2004-06-19 - 2004-06-21
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Identifiers
Local EPrints ID: 37203
URI: http://eprints.soton.ac.uk/id/eprint/37203
PURE UUID: c6969ee9-0854-4ab2-a536-e239aa089bc0
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Date deposited: 25 May 2006
Last modified: 11 Dec 2021 15:35
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Contributors
Author:
Brian Squire
Author:
Jeff Readman
Author:
John Bessant
Author:
Steve Brown
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