Collaborating for customisation: a resource-based perspective

Squire, Brian, Brown, Steve and Cousins, Paul D. (2003) Collaborating for customisation: a resource-based perspective. Proceedings of the 2003 World Congress on Mass Customisation and Personalisation World Conference, Munich, Germany. 05 - 07 Oct 2003.

Record type: Conference or Workshop Item (Paper)

Abstract

This paper uses an ‘extended resource based view of the firm’ to establish the benefits of inter-firm collaboration within the context of mass customisation. We extend the traditional resource based view beyond the boundaries of the firm, moving away from the atomistic view of ‘the firm as an island’ to a more extended understanding, in which a firm’s resources and competitive advantage are embedded in the wider network. Within the context of mass customisation we propose that inter-firm collaboration may extend a firm’s capabilities in three significant areas: flexibility and responsiveness in supply, and modularisation in production.

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Published date: 2003

Venue - Dates: Proceedings of the 2003 World Congress on Mass Customisation and Personalisation World Conference, Munich, Germany, 2003-10-05 - 2003-10-07

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