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Theorising the role of “the brand” in criminal justice: the case of integrated offender management

Theorising the role of “the brand” in criminal justice: the case of integrated offender management
Theorising the role of “the brand” in criminal justice: the case of integrated offender management
The rise of branded programmes and interventions is an important, but largely under-explored, development in criminal justice. This article draws on findings from a study of a British Integrated Offender Management (IOM) scheme to ground a broader theoretical discussion of the meaning and implications of the increasing centrality of such ‘brands’. This article focuses primarily upon the ways in which criminal justice practitioners might draw upon brands in order to (re-)construct their professional identities. On-going fundamental reforms of criminal justice organizations, which have tended to blur the traditionally clear distinctions between professional roles, have made this need to reinforce (and indeed reconstruct) practitioner identities ever more pressing. The article closes by considering the prospects and limitations of criminal justice brands. It is argued that while brands may play an important role in ‘ethically orienting’ relevant practitioners, there is a danger that the absence of appropriate structural underpinnings may prove to be highly counter-productive.
brands, identity, integrated offender management, organizational change, policing
1748-8958
1-30
Annison, Harry
91ee5a4a-811e-4b57-9fd4-df643465b2a1
Bradford, Ben
5e5ceab0-cf4c-4d2d-8422-9a4fd78b9904
Grant, Eli
9be27e97-91ad-4174-b86e-a32e8b35f9b2
Annison, Harry
91ee5a4a-811e-4b57-9fd4-df643465b2a1
Bradford, Ben
5e5ceab0-cf4c-4d2d-8422-9a4fd78b9904
Grant, Eli
9be27e97-91ad-4174-b86e-a32e8b35f9b2

Annison, Harry, Bradford, Ben and Grant, Eli (2015) Theorising the role of “the brand” in criminal justice: the case of integrated offender management. Criminology & Criminal Justice, 1-30. (doi:10.1177/1748895815572164).

Record type: Article

Abstract

The rise of branded programmes and interventions is an important, but largely under-explored, development in criminal justice. This article draws on findings from a study of a British Integrated Offender Management (IOM) scheme to ground a broader theoretical discussion of the meaning and implications of the increasing centrality of such ‘brands’. This article focuses primarily upon the ways in which criminal justice practitioners might draw upon brands in order to (re-)construct their professional identities. On-going fundamental reforms of criminal justice organizations, which have tended to blur the traditionally clear distinctions between professional roles, have made this need to reinforce (and indeed reconstruct) practitioner identities ever more pressing. The article closes by considering the prospects and limitations of criminal justice brands. It is argued that while brands may play an important role in ‘ethically orienting’ relevant practitioners, there is a danger that the absence of appropriate structural underpinnings may prove to be highly counter-productive.

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More information

Accepted/In Press date: 17 December 2014
Published date: 13 February 2015
Keywords: brands, identity, integrated offender management, organizational change, policing
Organisations: Southampton Law School

Identifiers

Local EPrints ID: 373291
URI: https://eprints.soton.ac.uk/id/eprint/373291
ISSN: 1748-8958
PURE UUID: 9e9357a5-9164-4d36-b9bf-f38cdfc0273d
ORCID for Harry Annison: ORCID iD orcid.org/0000-0001-6042-038X

Catalogue record

Date deposited: 14 Jan 2015 16:07
Last modified: 19 Jul 2019 00:38

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