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Reconceptualising corporate strategy in business and management education

Reconceptualising corporate strategy in business and management education
Reconceptualising corporate strategy in business and management education
Corporate Strategy (CS) has traditionally played a pivotal role in the undergraduate business curriculum and is normally a required final year course. While the managerial experience of students at postgraduate level provides a clear justification for requiring students to study CS, the decline of work experience and the massification of UK higher education raises question marks regarding the relevance of CS in undergraduate business education. CS may also be criticised as being overly concerned with simplified and abstract theories inappropriate in a rapidly changing post?Fordist economy. In response to these challenges there needs to be a re?conceptualisation of CS as a preparation for empowered and informed employees rather than as a preparation for potential senior managers. The teaching of CS also needs to take greater account of changes in the economic environment such as the growth of smaller businesses and the importance of ethics
0040-0912
20-26
Macfarlane, Bruce
3e2b9eb0-1772-4642-bb51-ab49cc5b748c
Perkins, Andrew
7b93be5e-b154-486f-82af-ee2afea9083b
Macfarlane, Bruce
3e2b9eb0-1772-4642-bb51-ab49cc5b748c
Perkins, Andrew
7b93be5e-b154-486f-82af-ee2afea9083b

Macfarlane, Bruce and Perkins, Andrew (1999) Reconceptualising corporate strategy in business and management education. Education and Training, 41 (1), 20-26. (doi:10.1108/00400919910255906).

Record type: Article

Abstract

Corporate Strategy (CS) has traditionally played a pivotal role in the undergraduate business curriculum and is normally a required final year course. While the managerial experience of students at postgraduate level provides a clear justification for requiring students to study CS, the decline of work experience and the massification of UK higher education raises question marks regarding the relevance of CS in undergraduate business education. CS may also be criticised as being overly concerned with simplified and abstract theories inappropriate in a rapidly changing post?Fordist economy. In response to these challenges there needs to be a re?conceptualisation of CS as a preparation for empowered and informed employees rather than as a preparation for potential senior managers. The teaching of CS also needs to take greater account of changes in the economic environment such as the growth of smaller businesses and the importance of ethics

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Published date: 1999
Organisations: Southampton Education School

Identifiers

Local EPrints ID: 374036
URI: http://eprints.soton.ac.uk/id/eprint/374036
ISSN: 0040-0912
PURE UUID: 21b9f071-d31f-46c1-804f-0d46a35b87e0

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Date deposited: 02 Feb 2015 13:27
Last modified: 15 Jul 2019 21:31

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