Selective information sampling: cognitive coherence in evaluation of a novel item
Selective information sampling: cognitive coherence in evaluation of a novel item
This study investigates the amount and valence of information selected during single item evaluation. One hundred and thirty-five participants evaluated a cell phone by reading hypothetical customers reports. Some participants were first asked to provide a preliminary rating based on a picture of the phone and some technical specifications. The participants who were given the customer reports only after they made a preliminary rating exhibited valence bias in their selection of customers reports. In contrast, the participants that did not make an initial rating sought subsequent information in a more balanced, albeit still selective, manner. The preliminary raters used the least amount of information in their final decision, resulting in faster decision times. The study appears to support the notion that selective exposure is utilized in order to develop cognitive coherence.
selective exposure, evaluation behaviour, confirmation bias, information sampling
307-316
Fraser-Mackenzie, Peter
0582f787-6e98-45ec-aeb5-4e563f3f39c5
Dror, Itiel E.
4d907da2-0a2e-41ed-b927-770a70a35c71
June 2009
Fraser-Mackenzie, Peter
0582f787-6e98-45ec-aeb5-4e563f3f39c5
Dror, Itiel E.
4d907da2-0a2e-41ed-b927-770a70a35c71
Fraser-Mackenzie, Peter and Dror, Itiel E.
(2009)
Selective information sampling: cognitive coherence in evaluation of a novel item.
Judgment and Decision Making, 4 (4), .
Abstract
This study investigates the amount and valence of information selected during single item evaluation. One hundred and thirty-five participants evaluated a cell phone by reading hypothetical customers reports. Some participants were first asked to provide a preliminary rating based on a picture of the phone and some technical specifications. The participants who were given the customer reports only after they made a preliminary rating exhibited valence bias in their selection of customers reports. In contrast, the participants that did not make an initial rating sought subsequent information in a more balanced, albeit still selective, manner. The preliminary raters used the least amount of information in their final decision, resulting in faster decision times. The study appears to support the notion that selective exposure is utilized in order to develop cognitive coherence.
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Published date: June 2009
Keywords:
selective exposure, evaluation behaviour, confirmation bias, information sampling
Organisations:
Southampton Business School
Identifiers
Local EPrints ID: 374610
URI: http://eprints.soton.ac.uk/id/eprint/374610
ISSN: 1930-2975
PURE UUID: 14962201-12e4-4acd-8fbd-c9a101ca7a9f
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Date deposited: 24 Feb 2015 12:51
Last modified: 08 Jan 2022 00:35
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Contributors
Author:
Peter Fraser-Mackenzie
Author:
Itiel E. Dror
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