Managing and assessing student enterprise projects
Managing and assessing student enterprise projects
Discusses the problems associated with the successful organization of business start-up projects at undergraduate level, including teamwork, the involvement of mentors and assessment methods. Student business projects also involve the development of a highly demanding set of skills. The weaknesses of student projects are identified principally with respect to financial projections and marketing strategy. Concludes that these projects are a valuable means of reinforcing theoretical business studies principles and foster more realistic and mature expectations of enterprise.
33-37
Macfarlane, Bruce
3e2b9eb0-1772-4642-bb51-ab49cc5b748c
Tomlinson, Kevin
c5db2aef-9777-4c6a-972e-3dbc108b4886
1993
Macfarlane, Bruce
3e2b9eb0-1772-4642-bb51-ab49cc5b748c
Tomlinson, Kevin
c5db2aef-9777-4c6a-972e-3dbc108b4886
Macfarlane, Bruce and Tomlinson, Kevin
(1993)
Managing and assessing student enterprise projects.
Education and Training, 35 (3), .
(doi:10.1108/00400919310033494).
Abstract
Discusses the problems associated with the successful organization of business start-up projects at undergraduate level, including teamwork, the involvement of mentors and assessment methods. Student business projects also involve the development of a highly demanding set of skills. The weaknesses of student projects are identified principally with respect to financial projections and marketing strategy. Concludes that these projects are a valuable means of reinforcing theoretical business studies principles and foster more realistic and mature expectations of enterprise.
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Published date: 1993
Organisations:
Southampton Education School
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Local EPrints ID: 374796
URI: http://eprints.soton.ac.uk/id/eprint/374796
ISSN: 0040-0912
PURE UUID: 0cbd0393-63aa-479a-897c-99ad7a2a88cf
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Date deposited: 02 Mar 2015 11:41
Last modified: 14 Mar 2024 19:14
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Author:
Bruce Macfarlane
Author:
Kevin Tomlinson
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