‘Because even the placement of a comma might be important’: Expertise, filtered embodiment and social capital in online sexual health promotion
‘Because even the placement of a comma might be important’: Expertise, filtered embodiment and social capital in online sexual health promotion
The Terrence Higgins Trust (THT) is a leading UK HIV and sexual health organization, and community outreach and support remain a key tenet of the charity’s philosophy. Outreach work includes campaign drives in bars, clubs and saunas, peer-led workshops, support groups, condom distribution in community venues and one-to-one intervention programmes to help raise HIV/AIDS awareness. But what happens to community activism and outreach when the community one seeks to engage moves online? In this article, we report on a study capturing the experiences of workers engaged in THT’s digital outreach service, Netreach. Using ethnographic and other qualitative methods, we identify the shifting nature of health promotion outreach work and the changes in expert–client relationship that occur when community outreach takes place on digital platforms. We identify how issues of (dis)embodiment, expertise and cultural capital play a role in determining the success – or failure – of online outreach work
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Mowlabocus, Sharif
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Harbottle, Justin
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Tooke, Ben
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Haslop, Craig
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Dasgupta, Rohit K.
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28 April 2015
Mowlabocus, Sharif
112ee4f2-c0b9-4f51-bf6d-630bb666030d
Harbottle, Justin
c9466f96-b0a2-4767-a8dd-d484ba672c2e
Tooke, Ben
b0b5de27-025b-4336-ae6f-e62d861bf9d1
Haslop, Craig
10469421-ea99-40e4-9a0c-eaf64c1bdbe0
Dasgupta, Rohit K.
d5f440d7-8d71-4292-9b2e-a2296a654a40
Mowlabocus, Sharif, Harbottle, Justin, Tooke, Ben, Haslop, Craig and Dasgupta, Rohit K.
(2015)
‘Because even the placement of a comma might be important’: Expertise, filtered embodiment and social capital in online sexual health promotion.
Convergence: The International Journal of Research into New Media Technologies, .
(doi:10.1177/1354856515579845).
Abstract
The Terrence Higgins Trust (THT) is a leading UK HIV and sexual health organization, and community outreach and support remain a key tenet of the charity’s philosophy. Outreach work includes campaign drives in bars, clubs and saunas, peer-led workshops, support groups, condom distribution in community venues and one-to-one intervention programmes to help raise HIV/AIDS awareness. But what happens to community activism and outreach when the community one seeks to engage moves online? In this article, we report on a study capturing the experiences of workers engaged in THT’s digital outreach service, Netreach. Using ethnographic and other qualitative methods, we identify the shifting nature of health promotion outreach work and the changes in expert–client relationship that occur when community outreach takes place on digital platforms. We identify how issues of (dis)embodiment, expertise and cultural capital play a role in determining the success – or failure – of online outreach work
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convergence article.pdf
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More information
e-pub ahead of print date: 24 April 2015
Published date: 28 April 2015
Organisations:
Winchester School of Art
Identifiers
Local EPrints ID: 376551
URI: http://eprints.soton.ac.uk/id/eprint/376551
ISSN: 1354-8565
PURE UUID: 68e8a2e1-d926-425c-8fbc-66a56d723b11
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Date deposited: 30 Apr 2015 08:19
Last modified: 14 Mar 2024 19:44
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Contributors
Author:
Sharif Mowlabocus
Author:
Justin Harbottle
Author:
Ben Tooke
Author:
Craig Haslop
Author:
Rohit K. Dasgupta
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