Consumer targeting in residential demand response programmes

Holyhead, James C, Ramchurn, Sarvapali D. and Rogers, Alex (2015) Consumer targeting in residential demand response programmes. Proceedings of the ACM International Conference on Future Energy Systems, Bangalore, India. 14 - 17 Jul 2015. (doi:10.1145/2768510.2768531).

Record type: Conference or Workshop Item (Paper)

Abstract

Demand response refers to a family of techniques that are available to electricity suppliers to aid with balancing supply and demand, typically by calling on consumers of electricity to reduce consumption during periods of high demand. In this paper we propose a novel approach to residential demand response, in which incentives are targeted at the subset of consumers who are both relevant (likely to use shiftable appliances, such as washing machines and dishwashers during peak hours) and willing to reduce (likely to react positively to a reduction request from their electricity supplier). To this end, we present a mixed integer programming solution that finds the optimal subset of consumers to target with incentives. We show that our solution is capable of significantly reducing supplier costs and smoothing peaks in electricity demand by targeting only a subset of the consumer pool.

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