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Uncovering the “real” customer needs: comparing innovative insights from focus groups and repertory grid technique

Uncovering the “real” customer needs: comparing innovative insights from focus groups and repertory grid technique
Uncovering the “real” customer needs: comparing innovative insights from focus groups and repertory grid technique
Koners, U.
d7f5c935-b628-4221-ad98-4a7dddb1f1bd
Baxter, D.
a7d6ba3f-370f-493d-9202-218d5e6dfc54
Goffin, K.
b5edc1ea-37a5-40aa-9ec4-237978eff029
Szwejczewski, M.
33e58252-7f58-413d-a731-227643261a5b
Koners, U.
d7f5c935-b628-4221-ad98-4a7dddb1f1bd
Baxter, D.
a7d6ba3f-370f-493d-9202-218d5e6dfc54
Goffin, K.
b5edc1ea-37a5-40aa-9ec4-237978eff029
Szwejczewski, M.
33e58252-7f58-413d-a731-227643261a5b

Koners, U., Baxter, D., Goffin, K. and Szwejczewski, M. (2013) Uncovering the “real” customer needs: comparing innovative insights from focus groups and repertory grid technique. 20th International Product Development Management Conference, Paris, France. 22 - 24 Jun 2013.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: June 2013
Venue - Dates: 20th International Product Development Management Conference, Paris, France, 2013-06-22 - 2013-06-24
Organisations: Southampton Business School
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Identifiers

Local EPrints ID: 377869
URI: http://eprints.soton.ac.uk/id/eprint/377869
PURE UUID: 91e78aff-0901-4294-b331-0510b958b1d8
ORCID for D. Baxter: ORCID iD orcid.org/0000-0003-1983-7786

Catalogue record

Date deposited: 09 Jun 2015 14:28
Last modified: 12 Dec 2021 04:04

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Contributors

Author: U. Koners
Author: D. Baxter ORCID iD
Author: K. Goffin
Author: M. Szwejczewski

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