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Uncovering the “real” customer needs: comparing innovative insights from focus groups and repertory grid technique

Uncovering the “real” customer needs: comparing innovative insights from focus groups and repertory grid technique
Uncovering the “real” customer needs: comparing innovative insights from focus groups and repertory grid technique
Baxter, D.
a7d6ba3f-370f-493d-9202-218d5e6dfc54
Goffin, K.
b5edc1ea-37a5-40aa-9ec4-237978eff029
Szwejczewski, M.
33e58252-7f58-413d-a731-227643261a5b
Baxter, D.
a7d6ba3f-370f-493d-9202-218d5e6dfc54
Goffin, K.
b5edc1ea-37a5-40aa-9ec4-237978eff029
Szwejczewski, M.
33e58252-7f58-413d-a731-227643261a5b

Baxter, D., Goffin, K. and Szwejczewski, M. (2011) Uncovering the “real” customer needs: comparing innovative insights from focus groups and repertory grid technique. 18th International Product Development Management Conference, Netherlands. 05 - 07 Jun 2011.

Record type: Conference or Workshop Item (Paper)

Full text not available from this repository.

More information

Published date: June 2011
Venue - Dates: 18th International Product Development Management Conference, Netherlands, 2011-06-05 - 2011-06-07
Organisations: Southampton Business School

Identifiers

Local EPrints ID: 377870
URI: https://eprints.soton.ac.uk/id/eprint/377870
PURE UUID: a4f3f55a-37ae-4088-a898-127fd7ab89af
ORCID for D. Baxter: ORCID iD orcid.org/0000-0003-1983-7786

Catalogue record

Date deposited: 09 Jun 2015 14:30
Last modified: 14 Dec 2018 01:29

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