Baxter, D., Goffin, K. and Szwejczewski, M. (2011) Uncovering the “real” customer needs: comparing innovative insights from focus groups and repertory grid technique. 18th International Product Development Management Conference, Delft, Netherlands. 04 - 06 Jun 2011.
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Conference or Workshop Item
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Published date: June 2011
Venue - Dates:
18th International Product Development Management Conference, Delft, Netherlands, 2011-06-04 - 2011-06-06
Organisations:
Southampton Business School
Identifiers
Local EPrints ID: 377870
URI: http://eprints.soton.ac.uk/id/eprint/377870
PURE UUID: a4f3f55a-37ae-4088-a898-127fd7ab89af
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Date deposited: 09 Jun 2015 14:30
Last modified: 12 Dec 2021 04:04
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Contributors
Author:
K. Goffin
Author:
M. Szwejczewski
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