Identifying customers' hidden needs: an exploratory study
Identifying customers' hidden needs: an exploratory study
Szwejczewski, M.
33e58252-7f58-413d-a731-227643261a5b
Goffin, K.
b5edc1ea-37a5-40aa-9ec4-237978eff029
Baxter, D.
a7d6ba3f-370f-493d-9202-218d5e6dfc54
June 2011
Szwejczewski, M.
33e58252-7f58-413d-a731-227643261a5b
Goffin, K.
b5edc1ea-37a5-40aa-9ec4-237978eff029
Baxter, D.
a7d6ba3f-370f-493d-9202-218d5e6dfc54
Szwejczewski, M., Goffin, K. and Baxter, D.
(2011)
Identifying customers' hidden needs: an exploratory study.
18th International Product Development Management Conference, Delft, Netherlands.
04 - 06 Jun 2011.
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Conference or Workshop Item
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Published date: June 2011
Venue - Dates:
18th International Product Development Management Conference, Delft, Netherlands, 2011-06-04 - 2011-06-06
Organisations:
Southampton Business School
Identifiers
Local EPrints ID: 377872
URI: http://eprints.soton.ac.uk/id/eprint/377872
PURE UUID: 9a6dc76a-23ac-461a-8704-6a7cdf45f0d8
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Date deposited: 09 Jun 2015 14:34
Last modified: 12 Dec 2021 04:04
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Contributors
Author:
M. Szwejczewski
Author:
K. Goffin
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