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Luxury and creativity: exploration, exploitation, or preservation?

Luxury and creativity: exploration, exploitation, or preservation?
Luxury and creativity: exploration, exploitation, or preservation?
This article considers the role of creativity in the production and delivery of luxury. The concept of creativity is closely aligned to the idea of luxury goods as rare and highly crafted, often unique, objects produced through artistic endeavour. Moreover, some luxuries, such as expensive cars and private jets, require leading-edge design and technologically advanced inputs. Although creativity is essential for the development of new luxury goods and services, this article highlights that some luxuries are timeless and eschew the changes associated with radical creative transformations. Following a brief discussion of the nature of luxury and creativity, a number of examples are employed to illustrate the different roles of creativity in the development and delivery of different types of luxury. The relationship between luxury and creativity is shown to be varied and complex.
41-49
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Armitage, John
19639b0b-0399-4dc6-9369-4d8c1ed77480
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Armitage, John
19639b0b-0399-4dc6-9369-4d8c1ed77480

Roberts, Joanne and Armitage, John (2015) Luxury and creativity: exploration, exploitation, or preservation? Technology Innovation Management Review, 5 (7), 41-49.

Record type: Article

Abstract

This article considers the role of creativity in the production and delivery of luxury. The concept of creativity is closely aligned to the idea of luxury goods as rare and highly crafted, often unique, objects produced through artistic endeavour. Moreover, some luxuries, such as expensive cars and private jets, require leading-edge design and technologically advanced inputs. Although creativity is essential for the development of new luxury goods and services, this article highlights that some luxuries are timeless and eschew the changes associated with radical creative transformations. Following a brief discussion of the nature of luxury and creativity, a number of examples are employed to illustrate the different roles of creativity in the development and delivery of different types of luxury. The relationship between luxury and creativity is shown to be varied and complex.

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More information

Accepted/In Press date: 8 July 2015
Published date: 22 July 2015
Organisations: Winchester School of Art

Identifiers

Local EPrints ID: 378949
URI: https://eprints.soton.ac.uk/id/eprint/378949
PURE UUID: 3f3328f0-7018-4d88-a672-abc9f817c7a1
ORCID for Joanne Roberts: ORCID iD orcid.org/0000-0001-5337-1698

Catalogue record

Date deposited: 28 Jul 2015 08:46
Last modified: 06 Jun 2018 12:25

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