Luxury and creativity: exploration, exploitation, or preservation?
Luxury and creativity: exploration, exploitation, or preservation?
This article considers the role of creativity in the production and delivery of luxury. The concept of creativity is closely aligned to the idea of luxury goods as rare and highly crafted, often unique, objects produced through artistic endeavour. Moreover, some luxuries, such as expensive cars and private jets, require leading-edge design and technologically advanced inputs. Although creativity is essential for the development of new luxury goods and services, this article highlights that some luxuries are timeless and eschew the changes associated with radical creative transformations. Following a brief discussion of the nature of luxury and creativity, a number of examples are employed to illustrate the different roles of creativity in the development and delivery of different types of luxury. The relationship between luxury and creativity is shown to be varied and complex.
41-49
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Armitage, John
19639b0b-0399-4dc6-9369-4d8c1ed77480
22 July 2015
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Armitage, John
19639b0b-0399-4dc6-9369-4d8c1ed77480
Roberts, Joanne and Armitage, John
(2015)
Luxury and creativity: exploration, exploitation, or preservation?
Technology Innovation Management Review, 5 (7), .
Abstract
This article considers the role of creativity in the production and delivery of luxury. The concept of creativity is closely aligned to the idea of luxury goods as rare and highly crafted, often unique, objects produced through artistic endeavour. Moreover, some luxuries, such as expensive cars and private jets, require leading-edge design and technologically advanced inputs. Although creativity is essential for the development of new luxury goods and services, this article highlights that some luxuries are timeless and eschew the changes associated with radical creative transformations. Following a brief discussion of the nature of luxury and creativity, a number of examples are employed to illustrate the different roles of creativity in the development and delivery of different types of luxury. The relationship between luxury and creativity is shown to be varied and complex.
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RobertsArmitage_TIMReview_July2015.pdf
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Accepted/In Press date: 8 July 2015
Published date: 22 July 2015
Organisations:
Winchester School of Art
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Local EPrints ID: 378949
URI: http://eprints.soton.ac.uk/id/eprint/378949
PURE UUID: 3f3328f0-7018-4d88-a672-abc9f817c7a1
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Date deposited: 28 Jul 2015 08:46
Last modified: 15 Mar 2024 03:46
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