Luxury brands in the digital age - the trust factor
Luxury brands in the digital age - the trust factor
Luxury brand marketing has been suggested as one of the fastest growing industries with several research institutions routinely reporting on the market emphasising its considerable value. In a Verdict report, it is predicted that the global market for luxury branded goods will be worth £225bn by 2012. Until recently luxury brands were the preserve of affluent people from privileged backgrounds but with rising incomes and availability of credit, luxury brands have become more affordable to a wider range of consumers than previously
978-3-8349-4398-9
207-219
Chen, C.H.
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Wu, Meng-Shan
22cf1809-96a2-4076-86b3-746000b5f3bd
Chaney, Isabella
40472e52-8c24-4795-8779-353adebcae8b
2013
Chen, C.H.
bf06ddfe-d117-4a23-b6af-17911187f1f2
Wu, Meng-Shan
22cf1809-96a2-4076-86b3-746000b5f3bd
Chaney, Isabella
40472e52-8c24-4795-8779-353adebcae8b
Chen, C.H., Wu, Meng-Shan and Chaney, Isabella
(2013)
Luxury brands in the digital age - the trust factor.
In,
Wiedmann, Klaus-Peter and Hennigs, Nadine
(eds.)
Luxury Marketing: A Challenge for Theory and Practice.
Berlin, DE.
Springer, .
(doi:10.1007/978-3-8349-4399-6_12).
Record type:
Book Section
Abstract
Luxury brand marketing has been suggested as one of the fastest growing industries with several research institutions routinely reporting on the market emphasising its considerable value. In a Verdict report, it is predicted that the global market for luxury branded goods will be worth £225bn by 2012. Until recently luxury brands were the preserve of affluent people from privileged backgrounds but with rising incomes and availability of credit, luxury brands have become more affordable to a wider range of consumers than previously
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Published date: 2013
Organisations:
Southampton Business School
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Local EPrints ID: 382603
URI: http://eprints.soton.ac.uk/id/eprint/382603
ISBN: 978-3-8349-4398-9
PURE UUID: 9ac48e85-5aae-4a57-9870-d7f4886c0224
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Date deposited: 29 Oct 2015 14:17
Last modified: 14 Mar 2024 21:30
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Contributors
Author:
C.H. Chen
Author:
Meng-Shan Wu
Author:
Isabella Chaney
Editor:
Klaus-Peter Wiedmann
Editor:
Nadine Hennigs
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