Ethical marketing in Singapore, Malaysia, and Thailand
Ethical marketing in Singapore, Malaysia, and Thailand
978-0-0810-0097-7
Chen, Cheng-Hao Steve
ca6a7919-470e-4e57-9d40-c384fb0ec127
Nguyen, Bang
7b8e2610-577a-4f04-917b-ffe20fd620c8
Wu, Meng-Shan
22cf1809-96a2-4076-86b3-746000b5f3bd
Melewar, T.C
6ae3581f-e9db-4405-8d94-2e0225d096f2
February 2015
Chen, Cheng-Hao Steve
ca6a7919-470e-4e57-9d40-c384fb0ec127
Nguyen, Bang
7b8e2610-577a-4f04-917b-ffe20fd620c8
Wu, Meng-Shan
22cf1809-96a2-4076-86b3-746000b5f3bd
Melewar, T.C
6ae3581f-e9db-4405-8d94-2e0225d096f2
Chen, Cheng-Hao Steve, Nguyen, Bang, Wu, Meng-Shan and Melewar, T.C
(2015)
Ethical marketing in Singapore, Malaysia, and Thailand.
In,
Nguyen, Bang and Rowley, Chris
(eds.)
Ethical and Social Marketing in Asia.
Elsevier.
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Book Section
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More information
Published date: February 2015
Organisations:
Centre for Digital, Interactive & Data Driven Marketing
Identifiers
Local EPrints ID: 382605
URI: http://eprints.soton.ac.uk/id/eprint/382605
ISBN: 978-0-0810-0097-7
PURE UUID: 0140d486-f61f-4ae9-a23c-b64eae349925
Catalogue record
Date deposited: 29 Oct 2015 14:25
Last modified: 04 Jan 2024 04:25
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Contributors
Author:
Cheng-Hao Steve Chen
Author:
Bang Nguyen
Author:
Meng-Shan Wu
Author:
T.C Melewar
Editor:
Bang Nguyen
Editor:
Chris Rowley
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