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Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays – evidence from United Kingdom (UK) consumers

Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays – evidence from United Kingdom (UK) consumers
Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays – evidence from United Kingdom (UK) consumers
This study explores the role of electronic word-of-mouth (eWOM) in the consumer decision-making process when purchasing a holiday. Using an ethnographic approach, it explores the role of eWOM on consumers’ attitudes toward online reviews (eReviews) and their subsequent behavior. Across the consumer decision-making processes – information search, evaluation, and purchase – the study develops a conceptual framework with three eWOM dimensions: (1) motivation, (2) source, and (3) content. Findings explore the variations of eWOM’s influence across the decision-making stages with implications for theory and practice. The study further highlights implications for segmentation practices in the tourism industry
1540-7306
953-970
Chen, Cheng
fd7f1d55-ca39-4735-ae81-a2fd2aba0963
Nguyen, Bang
7b8e2610-577a-4f04-917b-ffe20fd620c8
Klaus, P.
31a1dd5b-c01f-461a-9d53-9f2e3ba00522
Wu, Meng-Shan
22cf1809-96a2-4076-86b3-746000b5f3bd
Chen, Cheng
fd7f1d55-ca39-4735-ae81-a2fd2aba0963
Nguyen, Bang
7b8e2610-577a-4f04-917b-ffe20fd620c8
Klaus, P.
31a1dd5b-c01f-461a-9d53-9f2e3ba00522
Wu, Meng-Shan
22cf1809-96a2-4076-86b3-746000b5f3bd

Chen, Cheng, Nguyen, Bang, Klaus, P. and Wu, Meng-Shan (2015) Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays – evidence from United Kingdom (UK) consumers. Journal of Travel & Tourism Marketing, 32 (8), 953-970. (doi:10.1080/10548408.2014.956165).

Record type: Article

Abstract

This study explores the role of electronic word-of-mouth (eWOM) in the consumer decision-making process when purchasing a holiday. Using an ethnographic approach, it explores the role of eWOM on consumers’ attitudes toward online reviews (eReviews) and their subsequent behavior. Across the consumer decision-making processes – information search, evaluation, and purchase – the study develops a conceptual framework with three eWOM dimensions: (1) motivation, (2) source, and (3) content. Findings explore the variations of eWOM’s influence across the decision-making stages with implications for theory and practice. The study further highlights implications for segmentation practices in the tourism industry

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More information

Accepted/In Press date: 28 July 2014
e-pub ahead of print date: 3 July 2015
Published date: 2015
Organisations: Digital and Data Driven Marketing, Southampton Business School

Identifiers

Local EPrints ID: 382705
URI: http://eprints.soton.ac.uk/id/eprint/382705
ISSN: 1540-7306
PURE UUID: 3a5f90ab-3590-4b6b-a450-3e75f9f3e774
ORCID for Cheng Chen: ORCID iD orcid.org/0000-0002-7548-7234

Catalogue record

Date deposited: 02 Nov 2015 11:38
Last modified: 26 Nov 2021 03:03

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Contributors

Author: Cheng Chen ORCID iD
Author: Bang Nguyen
Author: P. Klaus
Author: Meng-Shan Wu

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