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Building a trust model in the online market place

Building a trust model in the online market place
Building a trust model in the online market place
With the advancement of technology, online shopping is becoming a new forum for people who wish to purchase goods and products more conveniently. One of the major setbacks in doing this is the establishment of trust between sellers and buyers, which has proved to be difficult. How can trust be established online? What do organisations have to do in order to gain trust from its online consumers and making sure they will come back more regularly? First of all, we have to find out what consumers expect from online shopping and then how trust can be established accordingly. In this paper we consider all relevant factors that contribute to online shopping from consumer's point of view, and also examine what organisations should provide in terms of trust building. Furthermore, we propose a model of trust that can be utilised in developing an online virtual forum.
electronic commerce, electronic business, online shopping, trust model
1533-2861
101-115
Chen, Cheng-Hao Steve
ca6a7919-470e-4e57-9d40-c384fb0ec127
Saeedi, M.
2954936e-241d-4d44-a34d-33c10ee7c1fb
Chen, Cheng-Hao Steve
ca6a7919-470e-4e57-9d40-c384fb0ec127
Saeedi, M.
2954936e-241d-4d44-a34d-33c10ee7c1fb

Chen, Cheng-Hao Steve and Saeedi, M. (2006) Building a trust model in the online market place. Journal of Internet Commerce, 5 (1), 101-115. (doi:10.1300/J179v05n01_06).

Record type: Article

Abstract

With the advancement of technology, online shopping is becoming a new forum for people who wish to purchase goods and products more conveniently. One of the major setbacks in doing this is the establishment of trust between sellers and buyers, which has proved to be difficult. How can trust be established online? What do organisations have to do in order to gain trust from its online consumers and making sure they will come back more regularly? First of all, we have to find out what consumers expect from online shopping and then how trust can be established accordingly. In this paper we consider all relevant factors that contribute to online shopping from consumer's point of view, and also examine what organisations should provide in terms of trust building. Furthermore, we propose a model of trust that can be utilised in developing an online virtual forum.

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More information

Published date: 2006
Keywords: electronic commerce, electronic business, online shopping, trust model
Organisations: Southampton Business School

Identifiers

Local EPrints ID: 382707
URI: https://eprints.soton.ac.uk/id/eprint/382707
ISSN: 1533-2861
PURE UUID: 1b1612b2-5301-417d-9fe0-6c54ab49e2d2

Catalogue record

Date deposited: 04 Nov 2015 10:14
Last modified: 17 Jul 2017 20:19

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