Gender, modern design, and home consumption
Gender, modern design, and home consumption
Beset by a range of internal inconsistencies and contradictions, modernism never has been able to expunge completely that which has been constructed as its 'Other'. Often coded as feminine, notions of ornamentation, decoration, craft, and ephemerality have long been defined in opposition to the modernist project. In this paper we chart a return to the aesthetics of modernism in the retailing, marketing, and consumption of household furniture during the 1990s as a means of extending existing assessments of modernist discourses. Given past associations between modernism and masculinity, we critically evaluate contemporary shifts in home consumption in the context of the gendering of the modern.
293-316
Leslie, Deborah
2b5c597b-00a6-4916-843e-8c8f3106f0cd
Reimer, Suzanne
d6594766-1967-4439-a8bb-14e52a6e2f5f
August 2003
Leslie, Deborah
2b5c597b-00a6-4916-843e-8c8f3106f0cd
Reimer, Suzanne
d6594766-1967-4439-a8bb-14e52a6e2f5f
Leslie, Deborah and Reimer, Suzanne
(2003)
Gender, modern design, and home consumption.
Environment and Planning D: Society and Space, 21 (3), .
(doi:10.1068/d337).
Abstract
Beset by a range of internal inconsistencies and contradictions, modernism never has been able to expunge completely that which has been constructed as its 'Other'. Often coded as feminine, notions of ornamentation, decoration, craft, and ephemerality have long been defined in opposition to the modernist project. In this paper we chart a return to the aesthetics of modernism in the retailing, marketing, and consumption of household furniture during the 1990s as a means of extending existing assessments of modernist discourses. Given past associations between modernism and masculinity, we critically evaluate contemporary shifts in home consumption in the context of the gendering of the modern.
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Submitted date: 30 August 2001
Published date: August 2003
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Local EPrints ID: 38401
URI: http://eprints.soton.ac.uk/id/eprint/38401
PURE UUID: 099ade10-1edf-4b33-b9be-23f7d7eeda40
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Date deposited: 08 Jun 2006
Last modified: 15 Mar 2024 08:07
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Author:
Deborah Leslie
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