Sekhon, Yasmin K. (2015) Ethnic consumer decision making. In, Jamal, Ahmad, Penaloza, Lisa and Laroche, Michel (eds.) The Routledge Companion to Ethnic Marketing. (Routledge Companions in Business, Management and Accounting) Abingdon, GB. Routledge, pp. 211-221.
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Published date: 23 June 2015
Organisations:
Winchester School of Art
Identifiers
Local EPrints ID: 387039
URI: http://eprints.soton.ac.uk/id/eprint/387039
ISBN: 978-0-415-64363-4
PURE UUID: 73a69aa4-ec53-4ea6-b41c-24313e449187
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Date deposited: 09 Feb 2016 15:18
Last modified: 08 Jan 2022 00:45
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Contributors
Author:
Yasmin K. Sekhon
Editor:
Ahmad Jamal
Editor:
Lisa Penaloza
Editor:
Michel Laroche
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