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Ideation

Ideation
Ideation
Basics Advertising 03: Ideation provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. Key approaches and styles of execution used by advertising creatives are highlighted and illustrated throughout with examples from some of the worlds best advertising campaigns. A variety of methods for generating ideas and stimulating creativity are also described in detail, providing an essential toolkit of techniques for advertising students and junior creative teams.
9782940411504
3
AVA publishing
Mahon, Nicholas
2dea20e6-f064-41f1-b501-e18693923dea
Mahon, Nicholas
2dea20e6-f064-41f1-b501-e18693923dea

Mahon, Nicholas (2011) Ideation (Basics Advertising, 3), Lausanne, CH. AVA publishing, 184pp.

Record type: Book

Abstract

Basics Advertising 03: Ideation provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. Key approaches and styles of execution used by advertising creatives are highlighted and illustrated throughout with examples from some of the worlds best advertising campaigns. A variety of methods for generating ideas and stimulating creativity are also described in detail, providing an essential toolkit of techniques for advertising students and junior creative teams.

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More information

Published date: 26 September 2011
Organisations: Winchester School of Art

Identifiers

Local EPrints ID: 387105
URI: https://eprints.soton.ac.uk/id/eprint/387105
ISBN: 9782940411504
PURE UUID: e6e81cc0-7b98-4cde-a273-995082d4123e

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Date deposited: 09 Feb 2016 16:27
Last modified: 17 Jul 2017 19:44

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