Art Direction
Art Direction
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
9782940411214
Mahon, Nicholas
2dea20e6-f064-41f1-b501-e18693923dea
1 June 2010
Mahon, Nicholas
2dea20e6-f064-41f1-b501-e18693923dea
Mahon, Nicholas
(2010)
Art Direction
(Basics Advertising, 2),
Lausanne, CH.
AVA publishing, 184pp.
Abstract
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
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More information
Published date: 1 June 2010
Organisations:
Winchester School of Art
Identifiers
Local EPrints ID: 387106
URI: http://eprints.soton.ac.uk/id/eprint/387106
ISBN: 9782940411214
PURE UUID: e8365e33-4ec1-477b-8ec7-e20f8308a17c
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Date deposited: 09 Feb 2016 16:31
Last modified: 11 Dec 2021 08:53
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