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Art Direction

Art Direction
Art Direction
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
9782940411214
2
AVA publishing
Mahon, Nicholas
2dea20e6-f064-41f1-b501-e18693923dea
Mahon, Nicholas
2dea20e6-f064-41f1-b501-e18693923dea

Mahon, Nicholas (2010) Art Direction (Basics Advertising, 2), Lausanne, CH. AVA publishing, 184pp.

Record type: Book

Abstract

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Full text not available from this repository.

More information

Published date: 1 June 2010
Organisations: Winchester School of Art

Identifiers

Local EPrints ID: 387106
URI: https://eprints.soton.ac.uk/id/eprint/387106
ISBN: 9782940411214
PURE UUID: e8365e33-4ec1-477b-8ec7-e20f8308a17c

Catalogue record

Date deposited: 09 Feb 2016 16:31
Last modified: 17 Jul 2017 19:44

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Contributors

Author: Nicholas Mahon

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