The Fundamentals of Creative Advertising (2nd ed)
The Fundamentals of Creative Advertising (2nd ed)
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.
This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.
Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
9782940411566
Burtenshaw, Ken
07fae124-7463-448d-bd2d-93b1ac4917bd
Barfoot, Caroline
2ed94418-ab95-468e-acc2-21ea93cc2aa2
Mahon, Nicholas
2dea20e6-f064-41f1-b501-e18693923dea
19 September 2011
Burtenshaw, Ken
07fae124-7463-448d-bd2d-93b1ac4917bd
Barfoot, Caroline
2ed94418-ab95-468e-acc2-21ea93cc2aa2
Mahon, Nicholas
2dea20e6-f064-41f1-b501-e18693923dea
Burtenshaw, Ken, Barfoot, Caroline and Mahon, Nicholas
(2011)
The Fundamentals of Creative Advertising (2nd ed)
,
Lausanne, CH.
AVA publishing, 184pp.
Abstract
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.
This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.
Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
This record has no associated files available for download.
More information
Published date: 19 September 2011
Organisations:
Winchester School of Art
Identifiers
Local EPrints ID: 387108
URI: http://eprints.soton.ac.uk/id/eprint/387108
ISBN: 9782940411566
PURE UUID: 81a81241-a56f-4e5a-8cf9-915f29925103
Catalogue record
Date deposited: 09 Feb 2016 16:39
Last modified: 11 Dec 2021 08:53
Export record
Contributors
Author:
Ken Burtenshaw
Author:
Caroline Barfoot
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics