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A pragmatic approach to the right to be forgotten

A pragmatic approach to the right to be forgotten
A pragmatic approach to the right to be forgotten
This paper considers the shape that a “right to be forgotten” is taking in the online world, in the aftermath of the Google Spain decision, in which the Court of Justice of the European Union found (against Google) that European data subjects had the right to request that search engines de-index webpages that feature in searches on their names.

The judgment, and Google’s response, raises a series of questions that are addressed in this paper. In particular, the judgment affects the nature of the balance between free speech and privacy on the Internet. Google’s presentation of its search as a neutral reflection of the state of the Web (and for that reason, a valuable resource for Web users) was found wanting by the court, and indeed Google itself has often adjusted its PageRank algorithm to improve its output by excluding, for example, spam, link farms and child pornography. Such methods cannot be transparent, since they would then be gamed by the spammers, and so Google has to present as a corporate “black box.” Yet it is a big step to devolve issues of privacy and freedom to an opaque process — even if it is accepted that a private sector actor can legitimately make decisions in this area.

The final section of the paper considers whether individuals might manage their personal data with flexible architectures that could act as points of contact for those wishing to use the data. In such a technological ecosystem, many issues could be addressed within a system that respected the autonomy of the data subject in providing limited abilities to control self-presentation. However, this remains a thought experiment at this stage — such technologies, though technologically feasible, are not yet the subject of great demand or takeup from consumers, while the state of current regulation means that business models favour sidelining data subjects from decisions made about the use of their data.
privacy, data protection, right to be forgotten, google, google spain, cjeu, personal data management, personal data stores, pds, search
26
The Centre for International Governance Innovation (CIGI)/Chatham House
O'Hara, Kieron
0a64a4b1-efb5-45d1-a4c2-77783f18f0c4
Shadbolt, Nigel
5c5acdf4-ad42-49b6-81fe-e9db58c2caf7
Hall, Wendy
11f7f8db-854c-4481-b1ae-721a51d8790c
O'Hara, Kieron
0a64a4b1-efb5-45d1-a4c2-77783f18f0c4
Shadbolt, Nigel
5c5acdf4-ad42-49b6-81fe-e9db58c2caf7
Hall, Wendy
11f7f8db-854c-4481-b1ae-721a51d8790c

O'Hara, Kieron, Shadbolt, Nigel and Hall, Wendy (2016) A pragmatic approach to the right to be forgotten (Global Commission on Internet Governance Papers, 26) London, GB. The Centre for International Governance Innovation (CIGI)/Chatham House 28pp.

Record type: Monograph (Discussion Paper)

Abstract

This paper considers the shape that a “right to be forgotten” is taking in the online world, in the aftermath of the Google Spain decision, in which the Court of Justice of the European Union found (against Google) that European data subjects had the right to request that search engines de-index webpages that feature in searches on their names.

The judgment, and Google’s response, raises a series of questions that are addressed in this paper. In particular, the judgment affects the nature of the balance between free speech and privacy on the Internet. Google’s presentation of its search as a neutral reflection of the state of the Web (and for that reason, a valuable resource for Web users) was found wanting by the court, and indeed Google itself has often adjusted its PageRank algorithm to improve its output by excluding, for example, spam, link farms and child pornography. Such methods cannot be transparent, since they would then be gamed by the spammers, and so Google has to present as a corporate “black box.” Yet it is a big step to devolve issues of privacy and freedom to an opaque process — even if it is accepted that a private sector actor can legitimately make decisions in this area.

The final section of the paper considers whether individuals might manage their personal data with flexible architectures that could act as points of contact for those wishing to use the data. In such a technological ecosystem, many issues could be addressed within a system that respected the autonomy of the data subject in providing limited abilities to control self-presentation. However, this remains a thought experiment at this stage — such technologies, though technologically feasible, are not yet the subject of great demand or takeup from consumers, while the state of current regulation means that business models favour sidelining data subjects from decisions made about the use of their data.

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More information

Published date: 9 March 2016
Keywords: privacy, data protection, right to be forgotten, google, google spain, cjeu, personal data management, personal data stores, pds, search
Organisations: Web & Internet Science

Identifiers

Local EPrints ID: 389777
URI: http://eprints.soton.ac.uk/id/eprint/389777
PURE UUID: c823304d-d6c1-4bee-b4af-b0ff780fb683
ORCID for Kieron O'Hara: ORCID iD orcid.org/0000-0002-9051-4456
ORCID for Wendy Hall: ORCID iD orcid.org/0000-0003-4327-7811

Catalogue record

Date deposited: 15 Mar 2016 09:27
Last modified: 06 Jun 2018 13:20

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