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“Now that you mention it”: a survey experiment on information, salience and online privacy

Marreiros, Helia, Vlassopoulos, Michael and Tonin, Mirco et al. (2016) “Now that you mention it”: a survey experiment on information, salience and online privacy Author's Original, pp. 1-37.

Record type: Article


Personal data lie at the forefront of different business models and constitute the main source of revenue of several online companies. In many cases, consumers have incomplete information about the digital transactions of their data. This paper investigates whether highlighting positive or negative aspects of online privacy, thereby mitigating the informational problem, can affect consumers’ privacy actions and attitudes. Results of two online survey experiments indicate that participants adopt a more conservative stance on disclosing identifiable information, such as name and email, even when they are informed about positive attitudes of companies towards their privacy. On the other hand, they do not change their attitudes and social actions towards privacy. These findings suggest that privacy concerns are dormant and may manifest when consumers are asked to think about privacy; and that privacy behavior is not necessarily sensitive to exposure to objective threats or benefits of disclosing personal information.

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Submitted date: 15 February 2016
Organisations: Economics


Local EPrints ID: 389781
PURE UUID: 51d3689d-a26a-4a49-92ec-ce9818869887

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Date deposited: 22 Apr 2016 08:14
Last modified: 17 Jul 2017 19:32

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Author: Helia Marreiros
Author: Mirco Tonin
Author: m.c. schraefel

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