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The impact of smarter choices of the use of active travel and public transport

The impact of smarter choices of the use of active travel and public transport
The impact of smarter choices of the use of active travel and public transport
This paper examines the impact of the Local Sustainable Transport Fund (LSTF) and the Better Bus Area Fund (BBAF), with a particular focus on South Hampshire. In particular, it examines the impact on the extent of active travel (walking and cycling) and public transport usage. In so doing, the nudge hypothesis is critically examined. This hypothesis suggests that small changes in choice architecture can lead to large changes in behaviour. In the local transport context, this has meant an emphasis on improvements to information (such as real time information) and marketing (including personalised journey planning). This has often (but not always) coincided with physical improvements including the provision of interchanges, bus priority and cycleways. Before and after surveys are analysed to determine the impact on active travel and public transport. Results are compared with secondary data on road traffic, public transport and active travel usage. The extent of countervailing trends, such as changes in income levels and petrol prices, will be examined.
Preston, John
ef81c42e-c896-4768-92d1-052662037f0b
Wong, Alan
5f0c96fb-605f-4c3d-a50d-3f07e6e7c8f2
Hickford, Adrian
55d34672-b7bb-47d4-97a6-095304c429de
Preston, John
ef81c42e-c896-4768-92d1-052662037f0b
Wong, Alan
5f0c96fb-605f-4c3d-a50d-3f07e6e7c8f2
Hickford, Adrian
55d34672-b7bb-47d4-97a6-095304c429de

Preston, John, Wong, Alan and Hickford, Adrian (2015) The impact of smarter choices of the use of active travel and public transport. 14th International Conference on Competition and Ownership in Land Passenger Transport (Thredbo 14), Santiago. 29 Aug - 02 Sep 2015. (In Press)

Record type: Conference or Workshop Item (Paper)

Abstract

This paper examines the impact of the Local Sustainable Transport Fund (LSTF) and the Better Bus Area Fund (BBAF), with a particular focus on South Hampshire. In particular, it examines the impact on the extent of active travel (walking and cycling) and public transport usage. In so doing, the nudge hypothesis is critically examined. This hypothesis suggests that small changes in choice architecture can lead to large changes in behaviour. In the local transport context, this has meant an emphasis on improvements to information (such as real time information) and marketing (including personalised journey planning). This has often (but not always) coincided with physical improvements including the provision of interchanges, bus priority and cycleways. Before and after surveys are analysed to determine the impact on active travel and public transport. Results are compared with secondary data on road traffic, public transport and active travel usage. The extent of countervailing trends, such as changes in income levels and petrol prices, will be examined.

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More information

Accepted/In Press date: 22 July 2015
Venue - Dates: 14th International Conference on Competition and Ownership in Land Passenger Transport (Thredbo 14), Santiago, 2015-08-29 - 2015-09-02
Organisations: Civil Maritime & Env. Eng & Sci Unit, Transportation Group, Faculty of Engineering and the Environment

Identifiers

Local EPrints ID: 391240
URI: http://eprints.soton.ac.uk/id/eprint/391240
PURE UUID: e7bdff3e-30de-41b5-9b31-5d197a57c6a5
ORCID for John Preston: ORCID iD orcid.org/0000-0002-6866-049X
ORCID for Adrian Hickford: ORCID iD orcid.org/0000-0001-6414-9064

Catalogue record

Date deposited: 07 Apr 2016 12:31
Last modified: 16 Jul 2020 00:29

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