Six Sigma: Insights from organizational innovativeness and market orientation
Six Sigma: Insights from organizational innovativeness and market orientation
Purpose – Despite the implicit link of Six Sigma's focus on continuous innovation and customer satisfaction to concepts of organizational innovativeness and market orientation, there are limited theoretical analysis and conceptual development to guide and inform the theory of Six Sigma. This conceptual paper seeks to examine theoretical contributions of market orientation and organizational innovativeness to Six Sigma.
Design/methodology/approach – This paper examines how organizational innovativeness and market orientation reinforce Six Sigma by analyzing their relevance in terms of internal consistency and theoretical predications.
Findings – While market orientation enhances customer focus and promotes responsiveness through continuous innovation, Six Sigma's customer orientation can lead to over?emphasis on incremental innovation compromising capabilities for ground?breaking innovations. Six Sigma can redress this imbalance by integrating long?term goals and resource capability development.
Originality/value – This paper advances seven theoretical propositions highlighting key concepts of organizational innovativeness and market orientation as contributions to Six Sigma and avenues for further research
252-262
Eng, Teck-Yong
349165eb-272c-4a7a-93b4-e2416ed4a537
2011
Eng, Teck-Yong
349165eb-272c-4a7a-93b4-e2416ed4a537
Eng, Teck-Yong
(2011)
Six Sigma: Insights from organizational innovativeness and market orientation.
International Journal of Quality and Reliability Management, 28 (3), .
(doi:10.1108/02656711111109874).
Abstract
Purpose – Despite the implicit link of Six Sigma's focus on continuous innovation and customer satisfaction to concepts of organizational innovativeness and market orientation, there are limited theoretical analysis and conceptual development to guide and inform the theory of Six Sigma. This conceptual paper seeks to examine theoretical contributions of market orientation and organizational innovativeness to Six Sigma.
Design/methodology/approach – This paper examines how organizational innovativeness and market orientation reinforce Six Sigma by analyzing their relevance in terms of internal consistency and theoretical predications.
Findings – While market orientation enhances customer focus and promotes responsiveness through continuous innovation, Six Sigma's customer orientation can lead to over?emphasis on incremental innovation compromising capabilities for ground?breaking innovations. Six Sigma can redress this imbalance by integrating long?term goals and resource capability development.
Originality/value – This paper advances seven theoretical propositions highlighting key concepts of organizational innovativeness and market orientation as contributions to Six Sigma and avenues for further research
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Eng11_IJQRM28[3].pdf
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Accepted/In Press date: July 2010
Published date: 2011
Organisations:
Centre for Digital, Interactive & Data Driven Marketing
Identifiers
Local EPrints ID: 391537
URI: http://eprints.soton.ac.uk/id/eprint/391537
ISSN: 0265-671X
PURE UUID: 4914adcd-63cb-4b34-8919-01bf31dd55ed
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Date deposited: 22 Apr 2016 14:08
Last modified: 14 Mar 2024 23:30
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Author:
Teck-Yong Eng
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