Exploring a dynamic framework of innovative capability: a theoretical integration of technological and marketing capabilities
Exploring a dynamic framework of innovative capability: a theoretical integration of technological and marketing capabilities
A conceptual framework is presented to address the interaction of innovative capability, marketing capability and technological capability. The proposed framework attempts to examine the role of marketing and technological capabilities in developing innovative capability. While innovation has been linked to market orientation through organisational innovativeness, little is known about learning processes between exploration and exploitation for enhancing innovative capability. This paper suggests four theoretical propositions to: (a) distinguish the difference between tactical and strategic marketing capabilities for enhancing innovative capability; (b) examine technological capability as mediator of marketing capability and innovation capability; (c) explore the processes of exploration and exploitation in enhancing innovative capability; and (d) integrate environmental uncertainty as moderator of innovative capability.
1001-1013
Eng, Teck-Yong
349165eb-272c-4a7a-93b4-e2416ed4a537
October 2011
Eng, Teck-Yong
349165eb-272c-4a7a-93b4-e2416ed4a537
Eng, Teck-Yong
(2011)
Exploring a dynamic framework of innovative capability: a theoretical integration of technological and marketing capabilities.
[in special issue: Competing and Developing Competetive Advantage in the Digital World]
Technology Analysis & Strategic Management, 23 (9), .
(doi:10.1080/09537325.2011.616700).
Abstract
A conceptual framework is presented to address the interaction of innovative capability, marketing capability and technological capability. The proposed framework attempts to examine the role of marketing and technological capabilities in developing innovative capability. While innovation has been linked to market orientation through organisational innovativeness, little is known about learning processes between exploration and exploitation for enhancing innovative capability. This paper suggests four theoretical propositions to: (a) distinguish the difference between tactical and strategic marketing capabilities for enhancing innovative capability; (b) examine technological capability as mediator of marketing capability and innovation capability; (c) explore the processes of exploration and exploitation in enhancing innovative capability; and (d) integrate environmental uncertainty as moderator of innovative capability.
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Published date: October 2011
Organisations:
Centre for Digital, Interactive & Data Driven Marketing
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Local EPrints ID: 391538
URI: http://eprints.soton.ac.uk/id/eprint/391538
ISSN: 0953-7325
PURE UUID: b43947c4-6a44-4cee-a5a5-2ebbdcbedf0d
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Date deposited: 22 Apr 2016 14:11
Last modified: 14 Mar 2024 23:30
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Author:
Teck-Yong Eng
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