Collaborative new product alliances: A review of the literature and research perspectives
Collaborative new product alliances: A review of the literature and research perspectives
Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process loops.
351-371
Prange, C.
243782a3-3d1e-4e6b-98ca-aebd648aebd8
Eng, T.Y.
349165eb-272c-4a7a-93b4-e2416ed4a537
Li, J.
c01989cb-c2a9-41ed-9e23-0618c53a3e85
July 2015
Prange, C.
243782a3-3d1e-4e6b-98ca-aebd648aebd8
Eng, T.Y.
349165eb-272c-4a7a-93b4-e2416ed4a537
Li, J.
c01989cb-c2a9-41ed-9e23-0618c53a3e85
Prange, C., Eng, T.Y. and Li, J.
(2015)
Collaborative new product alliances: A review of the literature and research perspectives.
Strategic Change, 24 (4), .
(doi:10.1002/jsc.2015).
Abstract
Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process loops.
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PrangeEngLi_24_2015_StrategicChange.pdf
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e-pub ahead of print date: 15 July 2015
Published date: July 2015
Organisations:
Centre for Digital, Interactive & Data Driven Marketing
Identifiers
Local EPrints ID: 391547
URI: http://eprints.soton.ac.uk/id/eprint/391547
ISSN: 1086-1718
PURE UUID: a435ee5c-9005-45d7-bb88-48557b36a9fe
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Date deposited: 13 Apr 2016 07:54
Last modified: 14 Mar 2024 23:31
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Author:
C. Prange
Author:
T.Y. Eng
Author:
J. Li
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