Prange, C., Eng, T.Y. and Li, J. (2015) Collaborative new product alliances: A review of the literature and research perspectives. Strategic Change, 24 (4), 351-371. (doi:10.1002/jsc.2015).
Record type:
Article
Abstract
Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process loops.
More information
e-pub ahead of print date: 15 July 2015
Published date: July 2015
Organisations:
Centre for Digital, Interactive & Data Driven Marketing
Identifiers
Local EPrints ID: 391547
URI: http://eprints.soton.ac.uk/id/eprint/391547
DOI: doi:10.1002/jsc.2015
ISSN: 1086-1718
PURE UUID: a435ee5c-9005-45d7-bb88-48557b36a9fe
Catalogue record
Date deposited: 13 Apr 2016 07:54
Last modified: 14 Mar 2024 23:31
Export record
Altmetrics
Contributors
Author:
C. Prange
Author:
T.Y. Eng
Author:
J. Li
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.