Eng, Teck-Yong, Ozdemir, Sena and Michelson, Grant (2016) Brand origin and country of product congruity: evidence from the UK and China. Journal of Business Research, 69 (12), 5703-5711. (doi:10.1016/j.jbusres.2016.01.045).
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Accepted/In Press date: 24 January 2016
e-pub ahead of print date: 11 May 2016
Published date: December 2016
Organisations:
Centre for Digital, Interactive & Data Driven Marketing
Identifiers
Local EPrints ID: 391550
URI: http://eprints.soton.ac.uk/id/eprint/391550
ISSN: 0148-2963
PURE UUID: 0f804eea-4008-4aaa-b930-c8203fb576ca
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Date deposited: 13 Apr 2016 15:31
Last modified: 15 Mar 2024 05:29
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Author:
Teck-Yong Eng
Author:
Sena Ozdemir
Author:
Grant Michelson
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