Globalizing retail and the ‘new e-conomy’: The organizational challenge of e-commerce for the retail TNCs


Wrigley, Neil and Currah, Andrew (2006) Globalizing retail and the ‘new e-conomy’: The organizational challenge of e-commerce for the retail TNCs Geoforum, 37, (3), pp. 340-351. (doi:10.1016/j.geoforum.2005.06.003).

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Description/Abstract

This paper examines the organizational challenge of e-commerce for emerging retail transnational corporations (TNCs). The paper begins by scoping and conceptualizing the retail TNCs and in the process, draws attention to the high level of territorial embeddedness of these firms. This provides the framework for the remainder of the paper, where the organizational challenge of a ‘multi-channel’ paradigm (blending online and offline forms of retail distribution) is evaluated. Specifically, the paper argues that place, space and embeddedness continue to matter in the ‘new e-conomy’ of multi-channel distribution

Item Type: Article
Digital Object Identifier (DOI): doi:10.1016/j.geoforum.2005.06.003
ISSNs: 0016-7185 (print)
Keywords: global retailing, retail TNC, embeddedness, knowledge, electronic commerce, internet
Subjects:
ePrint ID: 39234
Date :
Date Event
16 May 2003Submitted
May 2006Published
Date Deposited: 23 Jun 2006
Last Modified: 16 Apr 2017 21:56
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/39234

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