Globalizing retail and the ‘new e-conomy’: The organizational challenge of e-commerce for the retail TNCs
Globalizing retail and the ‘new e-conomy’: The organizational challenge of e-commerce for the retail TNCs
This paper examines the organizational challenge of e-commerce for emerging retail transnational corporations (TNCs). The paper begins by scoping and conceptualizing the retail TNCs and in the process, draws attention to the high level of territorial embeddedness of these firms. This provides the framework for the remainder of the paper, where the organizational challenge of a ‘multi-channel’ paradigm (blending online and offline forms of retail distribution) is evaluated. Specifically, the paper argues that place, space and embeddedness continue to matter in the ‘new e-conomy’ of multi-channel distribution
global retailing, retail TNC, embeddedness, knowledge, electronic commerce, internet
340-351
Wrigley, Neil
e8e2986a-fbf0-4b27-9eef-1b5e6a137805
Currah, Andrew
960de820-cf28-4d20-927e-19bb3cd51bda
May 2006
Wrigley, Neil
e8e2986a-fbf0-4b27-9eef-1b5e6a137805
Currah, Andrew
960de820-cf28-4d20-927e-19bb3cd51bda
Wrigley, Neil and Currah, Andrew
(2006)
Globalizing retail and the ‘new e-conomy’: The organizational challenge of e-commerce for the retail TNCs.
Geoforum, 37 (3), .
(doi:10.1016/j.geoforum.2005.06.003).
Abstract
This paper examines the organizational challenge of e-commerce for emerging retail transnational corporations (TNCs). The paper begins by scoping and conceptualizing the retail TNCs and in the process, draws attention to the high level of territorial embeddedness of these firms. This provides the framework for the remainder of the paper, where the organizational challenge of a ‘multi-channel’ paradigm (blending online and offline forms of retail distribution) is evaluated. Specifically, the paper argues that place, space and embeddedness continue to matter in the ‘new e-conomy’ of multi-channel distribution
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Submitted date: 16 May 2003
Published date: May 2006
Keywords:
global retailing, retail TNC, embeddedness, knowledge, electronic commerce, internet
Identifiers
Local EPrints ID: 39234
URI: http://eprints.soton.ac.uk/id/eprint/39234
ISSN: 0016-7185
PURE UUID: a5822e95-1038-4d7b-8b4d-1bd86cdf1238
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Date deposited: 23 Jun 2006
Last modified: 16 Mar 2024 02:38
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Author:
Andrew Currah
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