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Globalizing retail and the ‘new e-conomy’: The organizational challenge of e-commerce for the retail TNCs

Wrigley, Neil and Currah, Andrew (2006) Globalizing retail and the ‘new e-conomy’: The organizational challenge of e-commerce for the retail TNCs Geoforum, 37, (3), pp. 340-351. (doi:10.1016/j.geoforum.2005.06.003).

Record type: Article


This paper examines the organizational challenge of e-commerce for emerging retail transnational corporations (TNCs). The paper begins by scoping and conceptualizing the retail TNCs and in the process, draws attention to the high level of territorial embeddedness of these firms. This provides the framework for the remainder of the paper, where the organizational challenge of a ‘multi-channel’ paradigm (blending online and offline forms of retail distribution) is evaluated. Specifically, the paper argues that place, space and embeddedness continue to matter in the ‘new e-conomy’ of multi-channel distribution

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Submitted date: 16 May 2003
Published date: May 2006
Keywords: global retailing, retail TNC, embeddedness, knowledge, electronic commerce, internet


Local EPrints ID: 39234
ISSN: 0016-7185
PURE UUID: a5822e95-1038-4d7b-8b4d-1bd86cdf1238
ORCID for Neil Wrigley: ORCID iD

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Date deposited: 23 Jun 2006
Last modified: 17 Jul 2017 15:37

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Author: Neil Wrigley ORCID iD
Author: Andrew Currah

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