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Regulatory fit in self-enhancement and self-protection: implications for life satisfaction in the West and the East

Regulatory fit in self-enhancement and self-protection: implications for life satisfaction in the West and the East
Regulatory fit in self-enhancement and self-protection: implications for life satisfaction in the West and the East
This online study examined whether regulatory focus and culture moderate the links between self-enhancement/self-protection and life satisfaction. The study assessed promotion and prevention foci, manipulated self-enhancement or self-protection, and measured self-reported life satisfaction in both Western participants (127 English-speaking individuals; 73 female, 50 male, 4 unspecified; M age = 29.01, SD age = 10.26) and Chinese participants (141 Zhanjiang Normal University members; 88 females, 53 males; M age = 22.18, SD age = 3.14). Promotion-focused individuals experienced higher life satisfaction when engaging in self-enhancement strivings, whereas prevention-focused individuals experienced equal levels of life satisfaction when engaging in self-protection strivings, in both Western and Chinese participants. Furthermore, Western participants manifested higher levels of life satisfaction when employing self-enhancement strivings independently of regulatory focus. On the other hand, Chinese participants experienced equivalent levels of life satisfaction when engaging in self-enhancement and self-protection strivings. The findings establish regulatory focus and culture as independent moderators of the association between self-enhancement/self-protection and life satisfaction.
1389-4978
1-13
Lafrenière, Mac-Andre K.
458757f8-fd5c-4049-a078-da74d0a68594
Sedikides, Constantine
9d45e66d-75bb-44de-87d7-21fd553812c2
Lei, Xuejun
46ad6336-c22b-4db5-adfe-e57ca1e7349f
Lafrenière, Mac-Andre K.
458757f8-fd5c-4049-a078-da74d0a68594
Sedikides, Constantine
9d45e66d-75bb-44de-87d7-21fd553812c2
Lei, Xuejun
46ad6336-c22b-4db5-adfe-e57ca1e7349f

Lafrenière, Mac-Andre K., Sedikides, Constantine and Lei, Xuejun (2015) Regulatory fit in self-enhancement and self-protection: implications for life satisfaction in the West and the East Journal of Happiness Studies, pp. 1-13.

Record type: Article

Abstract

This online study examined whether regulatory focus and culture moderate the links between self-enhancement/self-protection and life satisfaction. The study assessed promotion and prevention foci, manipulated self-enhancement or self-protection, and measured self-reported life satisfaction in both Western participants (127 English-speaking individuals; 73 female, 50 male, 4 unspecified; M age = 29.01, SD age = 10.26) and Chinese participants (141 Zhanjiang Normal University members; 88 females, 53 males; M age = 22.18, SD age = 3.14). Promotion-focused individuals experienced higher life satisfaction when engaging in self-enhancement strivings, whereas prevention-focused individuals experienced equal levels of life satisfaction when engaging in self-protection strivings, in both Western and Chinese participants. Furthermore, Western participants manifested higher levels of life satisfaction when employing self-enhancement strivings independently of regulatory focus. On the other hand, Chinese participants experienced equivalent levels of life satisfaction when engaging in self-enhancement and self-protection strivings. The findings establish regulatory focus and culture as independent moderators of the association between self-enhancement/self-protection and life satisfaction.

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e-pub ahead of print date: 14 April 2015

Identifiers

Local EPrints ID: 392911
URI: http://eprints.soton.ac.uk/id/eprint/392911
ISSN: 1389-4978
PURE UUID: a7cd17cf-bda2-4607-95ec-11ab349469ae

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Date deposited: 19 Apr 2016 09:36
Last modified: 30 Aug 2017 04:50

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Contributors

Author: Mac-Andre K. Lafrenière
Author: Xuejun Lei

University divisions

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