Disowning the self: The cultural value of modesty can attenuate self-positivity


Shi, Yuanyuan, Sedikides, Constantine, Cai, Huajian, Liu, Yunzhi and Yang, Ziyan (2015) Disowning the self: The cultural value of modesty can attenuate self-positivity The Quarterly Journal of Experimental Psychology: Section B, pp. 1-11. (doi:10.1080/17470218.2015.1099711).

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Description/Abstract

Western participants endorse a higher number of positive traits as self-descriptive, but endorse a lower number of negative traits as self-descriptive. They also respond quicker to categorize positive traits as self-descriptive, but respond slower to categorize negative traits as self-descriptive. Is this self-positivity bias qualified by the cultural value of modesty? We induced modesty (vs. punctuality) and assessed self-descriptiveness judgments and response times among Chinese participants. We replicated the self-positivity bias in regards to both self-descriptiveness judgments and response times. In the case of self-descriptiveness judgments, however, the bias was partially qualified by modesty. Relative to control participants, those in the modesty condition endorsed fewer positive traits as self-descriptive and manifested a tendency toward endorsing more negative traits as self-descriptive. In the case of response times, the self-positivity bias was unqualified by modesty. Within both conditions, participants were quicker to categorize positive traits as self-descriptive and were slower to categorize negative traits as self-descriptive. The results speak to the relation between the self-positivity bias and the self-reference effect and illustrate the malleability of self-processing.

Item Type: Article
Digital Object Identifier (DOI): doi:10.1080/17470218.2015.1099711
ePrint ID: 392915
Date :
Date Event
21 September 2015Accepted/In Press
4 March 2016e-pub ahead of print
Date Deposited: 19 Apr 2016 10:19
Last Modified: 27 Apr 2017 04:49
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/392915

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