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Knowledge discovery from social media data: a case of public twitter data for SMEs

Adetunji, Christopher and Carr, Leslie (2016) Knowledge discovery from social media data: a case of public twitter data for SMEs At eKNOW 2016, The Eighth International Conference on Information, Process, and Knowledge Management, Italy. 24 - 28 Apr 2016. , pp. 119-125.

Record type: Conference or Workshop Item (Paper)

Abstract

Making sense of social media data is increasingly becoming a subject of concern to corporate organisations. It is therefore, no coincidence that the subject of Knowledge Identification and Discovery is currently receiving a huge attention within industry and academia. Research has shown that there is an enormous wealth of actionable knowledge to be gained from social media data for organisations’ strategic competitive advantage. However, this opportunity is not being harnessed by Small and Medium-sized Enterprises (SMEs) as much as it is by larger enterprises. This is due, in part, to a misconception that social media is not that relevant to SMEs as much as it is to larger corporations. This paper presents a qualitative exploratory study, which attempts to show that social media can be mined for organisational knowledge that is relevant to the strategic competitive advantage of SMEs. A case of a mediumsized enterprise, which is previously without a significant social media presence, is explored with regards to how public Twitter data is exploited to discover actionable knowledge that propels the enterprise’s strategic competitive advantage.

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More information

Accepted/In Press date: 26 February 2016
Published date: 24 April 2016
Venue - Dates: eKNOW 2016, The Eighth International Conference on Information, Process, and Knowledge Management, Italy, 2016-04-24 - 2016-04-28
Keywords: social-media, data, twitter, SME, knowledge
Organisations: Web & Internet Science

Identifiers

Local EPrints ID: 393433
URI: http://eprints.soton.ac.uk/id/eprint/393433
PURE UUID: 6e7417a9-30f0-4ed5-b84a-bbba549a9246
ORCID for Christopher Adetunji: ORCID iD orcid.org/0000-0002-8648-1081
ORCID for Leslie Carr: ORCID iD orcid.org/0000-0002-2113-9680

Catalogue record

Date deposited: 26 Apr 2016 13:59
Last modified: 17 Jul 2017 19:08

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Contributors

Author: Christopher Adetunji ORCID iD
Author: Leslie Carr ORCID iD

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