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Mixing modes to widen research participation

Mixing modes to widen research participation
Mixing modes to widen research participation
In this chapter I discuss mixing online and offline modes as a means to diversify
participation in social research. While Orgad (2009) has discussed adding offline
to online modes, I focus on adding digital methods to an offline methodology,
arguing that traditional modes of research can make it difficult for some people
to participate, leading to potential sample biases.
I use a case study from my own research to illustrate key considerations
when using mixed modes. These are reflected in the organisation of the chapter,
which explores mixed mode recruitment, preparing to use mixed modes and
assessing the impact of mixing modes. I argue that if comparability of data is
planned into the design, differences between modes can be minimised and the
quality of data enriched through wider participation. I conclude the chapter with
a set of recommendations for how other researchers might fruitfully use a
mixed-mode approach.
71-86
Palgrave Macmillan
Hope, Joanna
5d49099e-13bc-49d2-88d8-48e1ec6d25fc
Snee, Helene
Hine, Christine
Morey, Yvette
Roberts, Steven
Watson, Hayley
Hope, Joanna
5d49099e-13bc-49d2-88d8-48e1ec6d25fc
Snee, Helene
Hine, Christine
Morey, Yvette
Roberts, Steven
Watson, Hayley

Hope, Joanna (2015) Mixing modes to widen research participation. In, Snee, Helene, Hine, Christine, Morey, Yvette, Roberts, Steven and Watson, Hayley (eds.) Digital Methods for Social Science: An Interdisciplinary Guide to Research Innovation. Basingstoke. Palgrave Macmillan, pp. 71-86.

Record type: Book Section

Abstract

In this chapter I discuss mixing online and offline modes as a means to diversify
participation in social research. While Orgad (2009) has discussed adding offline
to online modes, I focus on adding digital methods to an offline methodology,
arguing that traditional modes of research can make it difficult for some people
to participate, leading to potential sample biases.
I use a case study from my own research to illustrate key considerations
when using mixed modes. These are reflected in the organisation of the chapter,
which explores mixed mode recruitment, preparing to use mixed modes and
assessing the impact of mixing modes. I argue that if comparability of data is
planned into the design, differences between modes can be minimised and the
quality of data enriched through wider participation. I conclude the chapter with
a set of recommendations for how other researchers might fruitfully use a
mixed-mode approach.

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More information

Accepted/In Press date: 27 July 2015
Published date: 27 July 2015
Additional Information: The Author(s) 2016
Organisations: Faculty of Health Sciences

Identifiers

Local EPrints ID: 393790
URI: http://eprints.soton.ac.uk/id/eprint/393790
PURE UUID: ed1f6777-5f78-4e15-9df2-a7bb5b0ee964
ORCID for Joanna Hope: ORCID iD orcid.org/0000-0002-8939-7045

Catalogue record

Date deposited: 23 May 2016 13:03
Last modified: 15 Mar 2024 05:32

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Contributors

Author: Joanna Hope ORCID iD
Editor: Helene Snee
Editor: Christine Hine
Editor: Yvette Morey
Editor: Steven Roberts
Editor: Hayley Watson

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