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Importance-performance analysis based SWOT analysis

Importance-performance analysis based SWOT analysis
Importance-performance analysis based SWOT analysis
SWOT analysis, a commonly used tool for strategic planning, is traditionally a form of brainstorming. Hence, it has been criticised that it is likely to hold subjective views of the individuals who participate in a brainstorming session and that SWOT factors are not prioritized by their significance thus it may result in an improper strategic action. While most studies of SWOT analysis have only focused on solving these shortcomings separately, this study offers an approach to diminish both shortcomings by applying Importance-Performance Analysis (IPA) to identify SWOT based on customer satisfaction surveys which produces prioritized SWOT corresponding to the customers’ perception. Through the use of IPA based SWOT analysis, it is expected that a organisation can efficiently formulate strategic planning as the SWOT factors that should be maintained or improved can be clearly identified based on customers’ viewpoints. The application of the IPA based SWOT analysis was illustrated and evaluated through a case study of Higher Education Institutions in Thailand. The evaluation results showed that SWOT analysis of the case study accurately reflected the organisation's situations thereby demonstrating the validity of this study.
0268-4012
1-10
Phadermrod, Boonyarat
d3d9a62f-fa96-4eb6-854d-a0196958caac
Crowder, Richard M.
ddeb646d-cc9e-487b-bd84-e1726d3ac023
Wills, Gary B.
3a594558-6921-4e82-8098-38cd8d4e8aa0
Phadermrod, Boonyarat
d3d9a62f-fa96-4eb6-854d-a0196958caac
Crowder, Richard M.
ddeb646d-cc9e-487b-bd84-e1726d3ac023
Wills, Gary B.
3a594558-6921-4e82-8098-38cd8d4e8aa0

Phadermrod, Boonyarat, Crowder, Richard M. and Wills, Gary B. (2016) Importance-performance analysis based SWOT analysis. International Journal of Information Management, 1-10. (doi:10.1016/j.ijinfomgt.2016.03.009).

Record type: Article

Abstract

SWOT analysis, a commonly used tool for strategic planning, is traditionally a form of brainstorming. Hence, it has been criticised that it is likely to hold subjective views of the individuals who participate in a brainstorming session and that SWOT factors are not prioritized by their significance thus it may result in an improper strategic action. While most studies of SWOT analysis have only focused on solving these shortcomings separately, this study offers an approach to diminish both shortcomings by applying Importance-Performance Analysis (IPA) to identify SWOT based on customer satisfaction surveys which produces prioritized SWOT corresponding to the customers’ perception. Through the use of IPA based SWOT analysis, it is expected that a organisation can efficiently formulate strategic planning as the SWOT factors that should be maintained or improved can be clearly identified based on customers’ viewpoints. The application of the IPA based SWOT analysis was illustrated and evaluated through a case study of Higher Education Institutions in Thailand. The evaluation results showed that SWOT analysis of the case study accurately reflected the organisation's situations thereby demonstrating the validity of this study.

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Accepted/In Press date: 13 March 2016
e-pub ahead of print date: 13 April 2016
Organisations: Electronics & Computer Science

Identifiers

Local EPrints ID: 394441
URI: http://eprints.soton.ac.uk/id/eprint/394441
ISSN: 0268-4012
PURE UUID: f25e011c-49fc-4236-9659-275501d85e5e
ORCID for Gary B. Wills: ORCID iD orcid.org/0000-0001-5771-4088

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Date deposited: 18 May 2016 15:32
Last modified: 08 Oct 2020 04:14

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Contributors

Author: Boonyarat Phadermrod
Author: Richard M. Crowder
Author: Gary B. Wills ORCID iD

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