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The role of values for voluntary reductions of holiday air travel

The role of values for voluntary reductions of holiday air travel
The role of values for voluntary reductions of holiday air travel
Recent research has shown that holiday air travel constitutes a typical value-action gap as many people continue to fly despite their concerns about climate change. However, some people do voluntarily reduce their holiday flights. Little is known so far about the role that values play in this decision. This paper examines this question based on semi-structured interviews with participants in local climate change and energy saving projects. It finds that people who voluntarily reduce their holiday air travel are more ready than those who continue to fly to accept that their behaviour makes a contribution to climate change; that they feel a moral imperative to act regardless of its effectiveness in mitigating climate change; and that they distance themselves from socially dominant norms related to holiday air travel. This paper argues that these characteristics are connected to values of self-transcendence and self-direction, and that in this way values remain important for understanding and supporting low carbon behaviour.
0966-9582
1-33
Buchs, Milena
c62b4fbd-660c-4642-876e-de9512db9a9c
Buchs, Milena
c62b4fbd-660c-4642-876e-de9512db9a9c

Buchs, Milena (2016) The role of values for voluntary reductions of holiday air travel. Journal of Sustainable Tourism, 1-33. (doi:10.1080/09669582.2016.1195838).

Record type: Article

Abstract

Recent research has shown that holiday air travel constitutes a typical value-action gap as many people continue to fly despite their concerns about climate change. However, some people do voluntarily reduce their holiday flights. Little is known so far about the role that values play in this decision. This paper examines this question based on semi-structured interviews with participants in local climate change and energy saving projects. It finds that people who voluntarily reduce their holiday air travel are more ready than those who continue to fly to accept that their behaviour makes a contribution to climate change; that they feel a moral imperative to act regardless of its effectiveness in mitigating climate change; and that they distance themselves from socially dominant norms related to holiday air travel. This paper argues that these characteristics are connected to values of self-transcendence and self-direction, and that in this way values remain important for understanding and supporting low carbon behaviour.

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More information

Accepted/In Press date: 25 May 2016
e-pub ahead of print date: 7 October 2016
Organisations: Sociology, Social Policy & Criminology

Identifiers

Local EPrints ID: 395280
URI: https://eprints.soton.ac.uk/id/eprint/395280
ISSN: 0966-9582
PURE UUID: 8b626c4d-3221-422a-af7c-8571b540bf6b

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Date deposited: 31 May 2016 08:04
Last modified: 14 Aug 2019 18:18

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